If you are British and of a certain age you may remember Tommy Boyd, an ex-TV Presenter who once fronted the commercial equivalent of the BBC’s Blue Peter; a programme called Magpie. Anyway the business Play Instore that Tommy is involved with was at the In Store Show last week and seemed to make no […]
STRATACACHE announces its new corporate headquarters earlier this week located in downtown Dayton, Ohio. The new 60,000 square foot facility will house global sales, support, administrative, customer demo center as well as an advanced media laboratory. It’s network operations center will provide command and control support to customers and partners worldwide. About STRATACACHE STRATACACHE is […]
The UK’s Food Standards Agency (FSA) is tackling the rise in listeria food poisoning amongst older people by broadcasting a new campaign on The Life Channel’s television screens. “The Food Standards Agency wanted to work with The Life Channel as our research showed that GP surgeries were a key source of trusted information for our […]
It was INCORRECTLY reported yesterday that Avanti Screenmedia was set to lose revenue over the next two years because of the collapse of sports broadcaster Setanta with whom it had a three year GBP 8m deal to sell media. This deal was effectively ‘Pub TV’ in a number of UK pubs and bars (rather than […]
You know we say it as it is or at least the way we see it. We just got back from the in-store show in London and what a disappointment it was. As one senior exec in the industry told us on leaving “What a poor excuse for a show”. This used to be such […]
A new media communications firm, called pressDOOH (pronounce it like Presto!) launched today aimed at helping companies in the fast-evolving digital signage and digital out of home (DOOH) industries break out from a highly competitive pack. pressDOOH is specifically positioned to help established and start-up companies develop effective communications material, such as press releases, white […]
London’s In-Store show is a must attend retail event in the UK (though this year the dates 30th June to 1st July unfortunately clash for us with corporate hospitality at the Henley Royal Regatta) but nevertheless it’s nice to see that MediaZest have taken a sizable stand this year. Geoff Robertson, MediaZest’s Chief Executive Officer […]
This isn’t digital but we thought it incredibly interesting nonetheless – it’s from the guys at Motomedia who have just finished this campaign in East London for Tango. It’s using a new vinyl material that is heated onto brickwork allowing them to create a painted effect. Read the wording closely, for those readers who understand […]
V.Pharma TV is a thematic TV channel dedicated to pharmacies, which provides health information and interactive advertising to its clients at the point of purchase and was recently deployed by Belgium based digital signage agency IDklic. IDklic’s experience in pharmacy channels has showed that screens have an average impact of 22% on the sales of […]
At last atmAd’s parent is doing more to reflect the brand they own in the DOOH space. Here we see i-design launch a much needed brand refresh with a new interactive website, focusing on the features, benefits and creative impact of its self-service solutions, products and services. www.i-designplc.com features online video demonstrations of the group’s […]
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