Author Archive

DMiR Evening Seminar, London (POPAI)

Monday, June 22nd, 2009

Chris Sheldrake

‘Understanding the shopper journey‘ looks like one of the really interesting presentations at POPAI’s next DMiR Evening Seminar in London on Tuesday 23rd June, 5:30pm – 8pm at the Hotel Russell, Russell Square, London. This event is part of POPAI’s ongoing efforts to educate and inform retailers, end-users and non-users about the application of Digital […]

Ströer’s Digital Assets Help It Withstand Advertising Crisis

Saturday, June 20th, 2009

Chris Sheldrake

Ströer Out-of-Home Media AG announced last week that it was successfully holding its own against the so called ‘advertising crisis’. In the 2008 business year, Group sales declined only slightly, by 3 percent, to EUR 493 million compared to the previous year – operational EBITDA fell from EUR 118 million to EUR 103 million. However, […]

George Greer Co. Selects GoGo Cast

Thursday, June 18th, 2009

Chris Sheldrake

George Greer Co. (a 75 year old distributor of fine snack food to over 3,000 retail outlets) has selected GoGo Cast, Inc. as its exclusive vendor for the deployment, management and aggregation of a new digital media display network. The agreement which is expected to commence immediately will generate more than USD 10 million of […]

HOUSEKEEPING – New Banner Advertisers 15

Wednesday, June 17th, 2009

Chris Sheldrake

We would like to welcome and thank three new advertisers who have recently joined us; Camvine, EnQii and WireSpring. UK based Camvine and global business EnQii will be advertising with us over the summer months and WireSpring are pulsing on and off throughout the year. With another advertiser joining us at the end of June, […]

Imperative Group Announces Associate Program

Wednesday, June 17th, 2009

Chris Sheldrake

Imperative Group today announced the creation of what it calls a ‘first class team of associates’ aimed at, and we quote “to tackle emerging multichannel media opportunities in the digital out of home sector” The nine associates announced include: – Mike Silverman, formerly founder & CEO of Corinthian Television, Commercial Director of Instrumental Media & […]

EK3 Up For Sale

Tuesday, June 16th, 2009

Chris Sheldrake

Word reaches us that Canadian digital signage software vendor EK3 has put itself up for sale. We bet that they wished they had never touched Walmart Canada and had never heard of Shopcast because both of those will have drained all their profits from their Tim Hortons’ installs!

Digicom Hires Chris Forrester

Tuesday, June 16th, 2009

Chris Sheldrake

Digicom announced this week that it has hired Chris Forrester as MD, Sales and Marketing – Chris was previously Head of Sales at CBS Outdoor so this is a good hire for the new all digital media sales outfit. Tom Goddard, executive chairman told us “We are delighted to have attracted someone of Chris’ calibre. […]

BroadSign Did Not Buy Navori

Monday, June 15th, 2009

Chris Sheldrake

We were the first to tell you this back in July 2008 when we discovered (quite accidentally as it happens) that BroadSign had (perhaps inadvertently) misled folks earlier in 2008 when they issued a press release stating that they had acquired Swiss firm Navori SA when in fact the transaction never took place. We wonder […]

Advertising Space In NHS Waiting Rooms

Monday, June 15th, 2009

Chris Sheldrake

Simon Hoggart writing in The Grauniad, on Saturday 13 June 2009 is laughing at us but it does show just how important it is that we describe what we do and what our industry offers correctly and professionally. Simon wrote… Amid huge ballyhoo, after weeks of effort, Yasmina Siadatan won this year’s The Apprentice. And […]

Scala Starts Innovating

Monday, June 15th, 2009

Chris Sheldrake

We have been the first to criticise Scala for what we believed was a lack of innovation – celebrating a twenty plus year history should have yielded much, much more than a Windows based digital signage system! Anyway at InfoComm this week Scala are unveiling a number of partners with whom we can honestly say […]