Like so many UK digital networks Cabvision have been so quiet of late we thought that they might have disappeared but hey ho, here is an announcement from them of the addition of a (BBC motoring programme) Top Gear channel in their London taxi cab network. The idea is that advertisers will able to place […]
Arbitron continue their impressive research work and EYE continue mounting it up and releasing it, here we see them both release the EYE Adult Shopper Profile study which can and should be viewed at www.eyecorp.com/shopperprofile The study was conducted in November 2008 (Arbitron surveyed adults aged 18 to 64 as they exited shopping mall) to […]
We ran Advisory Board’s when we were at Intel so know and can see the benefits of them to corporates and their customers. Here we see EnQii recruit a small advisory panel comprised of three practitioners from the global media industry: – Jerry Hill has held leadership positions in both a leading UK media owner […]
This ‘Time to Consider‘ campaign finishes today, 20th May, 2009 on the London Underground but has generated a fair amount of controversy and engaged the UK In a lot of debate (it’s been running since 20th April across 35 tube stations). Whilst we agree with CBS Outdoor (and many others) that this cross-track campaign was […]
Another nice, big win for Mermaid in Denmark. This time for the supply of a complete in-store / digital signage system for the EDC Estate Agency chain. The deal which is worth approximately DKK 5 million involves the supply of hardware, software and additional services in 240 estate agents in Denmark. Ole Frank Nielsen told […]
Everything maybe bigger in Texas but rumours in the US that Reflect Systems have cut almost 50% of their workforce last month just won’t go away. We have seen a number of folks change their email addresses in our subscription database that seems to confirm that some people have been let go BUT nothing that […]
Planned and bought by Naomi Harsdon in the Mediacom AV department, this campaign for Muller Light, to support the national TV campaign is running during May and June one week on and one week off, with a copy rotation midway in over 620 gyms, i.e. across the whole Clubcom and GymTV estate. Jill Lee, Group […]
CatchTheEye has added another retailer to its media sales network – this time a network niche that reaches craftsmen and plumbers all over Norway. Brödrene Dahl had already deployed screens in all of their 53 sales departments in Norway and now CatchTheEye will offer advertising on the screens and combine this with mobile phones as […]
Posterscope, which was launched in India last year by Aegis Group is now bringing another division, Hyperspace, to the sub-continent. Hyperspace of course was established in 2002 in the UK to help amplify out-of-home (OOH) communications using cutting-edge solutions. Haresh Nayak, general manager, Posterscope India, told us “Hyperspace will have a dedicated team to give […]
A couple of years ago Mary Portas, retail adviser, journalist and television presenter. was invited to speak at an excellent luxury signage summit organised and hosted by Carlipa Group in Paris. Mary is the latest guru to follow the ‘pop-up store’ trend discussed here some time ago. In London of course we already have Tyler […]
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