Author Archive

USA Today DS / DOOH Special Supplement

Monday, February 23rd, 2009

Chris Sheldrake

Lyle Bunn, Principal & Strategy Architect, BUNN Co. tells us that the 20th March edition of USA Today will include a special supplement on Digital Signage / Digital Out-of-Home. The special feature will reference key associations, industry trends, advertising agencies and the value of DS/DOOH as a communications and advertising tool. The supplement is likely […]

The Virtual Book And The X-Desk

Friday, February 20th, 2009

Chris Sheldrake

This Virtual book is currently installed at Christies (the auctioneer) in both London and New York It was put together by the Engage folks in London and Caroline Kay, Sales and Marketing Manager told us “Here at Engage we have the ability to create alluring zones of discovery which can reach audiences using the latest […]

Simple Interface To Menu Board Systems

Friday, February 20th, 2009

Chris Sheldrake

Robin Critchley of Signature Digital Menus Ltd kindly sent us through a note with regard video on their website showing their new web-based menu board tool called Autograph. The video is actually a nice short demo of some of the basic functions of the tool and how it works and is well worth a quick […]

South Wales Police Use City Centre Emergency Screens

Thursday, February 19th, 2009

Chris Sheldrake

In the UK, the South Wales Police are now using real-time technology to broadcast high priority emergency messaging in the city centre using the advertising system previously deployed by Streetbroadcast – basically local police forces are able to overwrite city centre advertising screens at a moments notice, upload photographs, add missing persons and evacuation and […]

IT Expert To Lead Titan’s Digital Expansion

Wednesday, February 18th, 2009

Chris Sheldrake

Rob Marlow effectively steps into Lou Giacalone Jr’s role, albeit this time around in a newly created position of Senior Vice President and Worldwide Chief Information Officer. Lou Giacalone Jr., Titan’s current Senior Vice President of Digital as reported by us last weekend will be leaving to re-join CoolSign, the company he founded after successfully […]

LiteLogic UK Ltd In And Out Of Administration

Wednesday, February 18th, 2009

Chris Sheldrake

LiteLogic confirmed early on Tuesday morning that they went into administration on 11th February BUT later that same day another spokesperson for LiteLogic told us that they were brought out of administration on Monday 16th Feb by (new owners) London based private equity investment business Intuition Capital Poor old LiteLogic seem to be on the […]

OAAA National Convention & Trade Show Cancelled

Monday, February 16th, 2009

Chris Sheldrake

Nancy Fletcher, President and CEO, Outdoor Advertising Association of America, Inc. confirmed this morning that their OAAA National Convention & Trade Show for this year has been canceled.

The World’s First 82” Weatherproof LCD

Monday, February 16th, 2009

Chris Sheldrake

SANYO will, we believe, be showcasing the world’s first 82” weatherproof LCD screen at ScreenMedia Expo Europe in April. Designed for use in bus shelters and shopping malls, this screen is supposedly a true outdoor unit with a robust, temperature regulating housing, and offering high protection for reliable performance even under the most adverse conditions. […]

I Hate ‘Piped Music’ Too!

Monday, February 16th, 2009

Chris Sheldrake

Michael Clark, Managing Director, Imagesound sent us this open letter in response to our recent article ‘Why Did Muzak Go Bust?‘ In response to the interesting, if puzzling, piece posted by Julian Treasure on the 11th of February what I would like to know is…. does ‘Piped Music’ really still exist? The term ‘Piped Music’ […]

Text Sweetheart To 82100

Monday, February 16th, 2009

Chris Sheldrake

The Piccadilly Lite digital LED screen, which measures 23m by 2m, reaches a young, affluent audience in excess of 2.2m per fortnight and here we see it being used tactically over a 24 hour period on Valentine’s Day by Macmillan to promote Chelsea Cain’s new book Sweetheart. Booked through Clear Channel Outdoor’s Pinnacle division, the […]