POPAIdigital are asking for papers for their two day Digital Media in Retail (DMiR) Summit being held as part of Screen Expo at Olympia in Central London between 7th-8th April 2009. Each day of the summit will focus on a particular theme: – Multichannel shoppers and multichannel retail media: developing meaningful shopper relationships through innovation […]
A suggestion from one of our subscribers (thanks, Tom Nix from Dynamax!) has led us to setup an ‘Employment / Job Opportunities‘ thread over on our LinkedIn DailyDOOH Group Discussion forum. This year alone we must have helped well over a dozen companies recruit staff by pointing people in the right direction and generally making […]
Thomson’s Premier Retail Networks, Inc. (PRN) won four ‘Design of the Times’ In-Store Media Awards a few weeks back at the In-Store Marketing Expo (ISME) in Las Vegas. Shown above is the spot content that won them a Gold Award which was featured on the TV Wall in the Electronics Department at Walmart. This was […]
According to Posterscope “When you see an Out-of-Home ad and then follow it up online, you’re Oohgling” !!! We like that, VERY clever!!! The Oohgle ads that you might have seen recently are about promoting Posterscope’s Prism Search tool that helps advertisers understand how well their OOH campaign achieves any online follow up. The campaign […]
If you do a good job for your customers, offer them value for money, can prove benefit and ROI, employ good staff, have robust business partners and above all have (and can demonstrate) a sensible business model – oh yes and slowly build your brand through sensible sales and marketing you should do well IN […]
Yesterday we reviewed the SEC documents from Planar Systems, Inc. (Nasdaq: PLNR) and there was no mention of what they were paid from Bally Technologies (NYSE: BYI) for Coolsign AND there was nothing on the Bally Technologies’ side either 🙁 Either it was a very minimal amount, i.e. not material BUT somehow we doubt that […]
We see that the Scottish Government is promoting a financial advice service to consumers via ATM cash machine advertising with atmAd. Notice the new branding for atmAd – the way its lower case and then upper case and their name has lost the colon in between ATM and ad – much nicer!!! Ed The new […]
Interesting article in Campaign this week, it’s online over on the Brand Republic web site … Posterscope in IPM deal by Posterscope, Campaign 20-Nov-08, 06:50 LONDON – The Aegis-owned Posterscope is set to enter a strategic buying deal with Interpublic Group’s poster specialist IPM, under which both companies will share one buying and investment point. […]
We couldn’t help but laugh at the ‘Zurich Financial Services HELP POINT’ description!! Is that a help point for employees, shareholders or investors OR THE MARKET IN GENERAL? Anyway a part of a global advertising campaign to introduce ZurichHelpPoint worldwide, staff on interactive stands are providing passengers at Heathrow and Frankfurt airports with customised advice, […]
Dirk Hülsermann is the founding president of the European DOOH association OVAB Europe, and one of the most influential people in the European Digital Out Of Home industry. Brief Biography Dirk Hülsermann studied economics in England, majoring in marketing and finance, before moving on to assume various management functions at major multinational company groups and […]
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