DailyDOOH

A couple of weeks ago we reported on San Francisco based Woven media and it seems things are heating up at the weaving factory. They’ve just announced an extensive content partnership with NBC. How extensive? Their recent press release tells us NBC will be making their fall programming line up available on all video networks […]

As a content and creative guy I’m always banging on about on-screen content but when it comes to ‘off-screen’ content and marketing our industry I think most of our efforts have been pretty pedestrian and mainstream. If you look at the majority of digital place-based networks their attempts at visually marketing themselves are limited to […]

It’s always a pleasure to report on companies in the Digital Out Of Home space that not only know what they’re doing, but are also moving our industry forward in a positive way. Freshwater Digital Media Partners out of Grand Rapids, MI, is one such company blazing a trail with local retailers by offering a […]

In yet another industry scoop for the DailyDOOH, we learnt yesterday that Targetcast Networks of San Ramon, California has found a new home with the Brite Media Group, an industry leader in the more traditional out of home advertising offerings. TargetCast Networks, aka TCN, was acquired by the Brite Media Group in a deal that […]

That’s the one thing I love about conventions; you always come away with some random nuggets of information somebody stumbled on while researching their presentation. “More people playing Farmville than there are farmers” was one courtesy of Steve Gurley of Symon who headed up a pretty interesting session on The Holistic Customer Experience. Along with […]

With CETW less than six weeks away, I spoke with Garry McGuire, CEO of Reach Media Group, about what we can expect from his much anticipated keynote address. Without giving too much away, Garry’s big on the power of digital out-of-home to engage, entertain and inform active consumers as they go about the business of […]

It took several years,  thousands of  man hours and no doubt much tearing out of hair by President Richard Fisher, but it appears PRN have finally signed up a brand new retailer; BJ’s Wholesale Club, a kind of east coast version of Costco. They have signed a multi-year deal with PRN to supply high definition […]

At this year’s National Retail Federation conference, Walmart unveiled a few titillating numbers for their self-congratulatory named, Walmart Smart Network. Presenting with their media and content partner, Studio Squared (which is essentially a chimera of Walmart, The Martin Agency and Media Vest) they unveiled some compelling sales lift numbers for their end-cap program. According to […]

In case anyone missed this, and I’m guessing most everyone outside North America did. Good piece in today’s New York Times which you should be able to read here I won’t rehash the whole story here, but it’s another encouraging article on how Digital Out Of Home is gaining ground and converting skeptics.

I reported on this a few months ago when Clear Channel first made the announcement about their commission from the San Francisco mayor’s office to develop and build interactive bus shelters in key locations around the city and Guest Contributor, Matthew Olivieri wrote a very popular post ‘Sneak Peak Clear Channel Digital Shelters‘ two weeks […]