DailyDOOH

While 87.5% of the revenue growth in the US OOH market over the five years to year 2020 will come from digital, traditional formats will have only a 0.9% Compound Annual Growth Rate. This comes from PwC, which launched its Global Entertainment and Media Outlook 2016-2020 report today (Wednesday, June 8. 2016), containing an analysis […]

The Digital Place-Based Advertising Association has moved its New York-based headquarters. The new address is: DPAA, 205 East 42nd Street, 20th floor, New York, N.Y. 10017

Underscoring its commitment to offer a complete range of outdoor LED displays, Atanta-based NanoLumens has announced its Outdoor Performance Series featuring best-in-class brightness of 9,000 nits+, and availability in both 8MM and 10MM pixel pitch configurations. “Two months ago, the NanoLumens Outdoor Gallery Series introduced the world to fine pixel pitch outdoor display solutions featuring […]

When consumers are outside their home, they are active and alert, leading to opportunities for Out-of-Home to engage and interact with consumers according to the latest Canadian Shopper Study. The 2016 Canadian Shopper Study was conducted by BrandSpark International with over 40,000 Canadian consumers (18+) who are involved in household shopping. The Study shows that […]

Earlier this year, Anthony Foxx, United States Secretary of Transportation, launched the Smart City Challenge in response to the trends identified in the Beyond Traffic draft report, which revealed that the US’s aging infrastructure is not equipped to deal with a dramatically growing population in regions throughout the country. On Thursday, June 9, 2016, mayors […]

The Digital Signage Federation, the only independent not-for-profit trade organization serving the digital signage industry, invites DSF members and non-members alike to attend its Wednesday, June 15, 2016, ‘Hangout’ panel discussion at 2 pm EDT, on the topic: Basic Content Do’s & Don’ts for Digital Signage. “Having an articulated content strategy is essential for a […]

OUTFRONT Media Sports Inc., a division of OUTFRONT Media Inc., New York, has announced a continuation of its exclusive multimedia rights agreement with the University of Denver athletics and recreation department (DU). The partnership, which began in 2011, will now last through June 30, 2027. The agreement includes all multimedia rights and various social media […]

Teaming up with Coca-Cola, MVP Interactive, Philadelphia, deployed three unique fan experience platforms with the Major League Baseball teams, the Boston Redsox, the Philadelphia Phillies and the New York Mets. Each team showcased their own technology on Opening Day ranging from MVP Interactive’s popular Bobble Head Morphing Station in Philadelphia, a farewell Big Papi augmented […]

Under its Cieslok Cares program, Cieslok Media, Toronto-based large-format outdoor advertising company, has partnered with Pride Toronto to amplify their messaging across the cities of Toronto, Montreal, and Vancouver. Pride is a not-for-profit organization with a mission to bring people together to celebrate the history, courage and diversity of the community. Partnered with Cieslok Media, […]

Leyard, Portland, Oregon, visualization products company, unveiled on June 2, 2016, the Leyard CarbonLight LED display solutions, a family of flexible, lightweight displays uniquely constructed to meet a broad range of creative indoor and outdoor applications. Leyard CarbonLight LED displays are lightweight, thin, strong and adaptable – making them ideal for high-impact events served by […]