DailyDOOH

The Mississippi Watershed Management Organization (MWMO) in Minneapolis has deployed a digital signage network powered by Tightrope Media Systems of St. Paul, Minnesota, as an extension of its educational and communication initiatives. Using Tightrope’s Carousel digital signage software, the network comprises three interactive kiosks and three static monitors that engage and inform visitors, students and […]

With the summer road trip season getting underway, a one-of-a-kind billboard will be launched in Florida from the in-house creative studio at OUTFRONT Media, that warns against texting and driving. The all-in-one 3D inflatable vinyl billboard creates a dramatic scene of a crash dummy’s head breaking through the windshield – a very important message as millions […]

The Canadian company Rouge Media Group has expanded its out-of-home inventory in the college and university vertical in a big way by acquiring the largest U.S. College digital out-of-home advertising network – On Campus Media – for all of its digital video, online and mobile assets. This acquisition will add 450 college locations in 44 […]

Columbus, Ohio-based DOmedia LLC, which claims position as the leading software platform provider for planning and buying out-of-home advertising, has joined the Digital Place-Based Advertising Association, New York. DOmedia recently announced the close of a Series A funding round totaling $3 million. The funds will be used to extend DOmedia’s suite of OOH media buying […]

Daktronics of Brookings, South Dakota, has recently expanded its video product line with the introduction of the Gold Series, targeting new and emerging digital signage markets on a global scale. The Gold Series offers a 10 mm outdoor SMD LED solution available worldwide while 6 mm SMD and 16 mm through-hole outdoor LED solutions are […]

We found this quite an unusual solution in terms of creativity. Digital design agency INJOZI recently approached Gearhouse Group with an unusual concept for their Consol Glass campaign for GREY Advertising – all of which are in or near Johannesbug, South Africa. The brief was to create a projection surface using the client’s product, in […]

Internet of Things World, believed to be the world’s largest and most comprehensive IoT event, announced record attendance for Internet of Things World 2016, which took place May 10-12 in Santa Clara, California. The 2016 event saw a 74% increase in attendance compared to 2015 with over 10,100 attendees this year. Several tech giants announced […]

Out-of-Home advertising revenue in Canada is up 6% in Q1 2016 compared to the first quarter of 2015 according to Nielsen. The Out-of-Home Marketing Association of Canada says that OOH revenue has seen significant growth over the last five years with this growth attributed to a number of factors: audience erosion in other media, a […]

Since we were in London when National CineMedia (NCM) presented its fifth annual upfront event at the AMC Lincoln Square movie theater in New York, we couldn’t attend. However, we learned that it was all about Millennials, content, and data, and there were a couple of things during the presentation that stood out after NCM’s […]

A recent report by the Institution of Engineering and Technology, one of the world’s largest engineering institutions with over 167,000 members in 127 countries, shows that only 18% of the British public has heard of a ‘smart city’ and many are unaware that city-wide technologies could improve the quality of life in urban areas. The […]