Author Archive

“Focus On What Counts” Says @SarahParkesOOH

Wednesday, May 25th, 2016

Gail Chiasson, North American Editor

“Digital has improved the quality of out-of-home media, but you need to focus on what counts when selling and attracting new brands,” Sarah Parkes, managing director of Airport Media, told the audience at The DailyDOOH Media Summit, held May 17, 2016 during London Digital Signage Week. “Growth is driven by how we use the medium plus […]

I Like Coming Here To Watch The Displays

Wednesday, May 25th, 2016

Gail Chiasson, North American Editor

When I heard the inimitable Phil Lenger, president of Show+Tell, New York, speak at The DailyDOOH Media Summit, May 17, 2016 held during London Digital Signage Week, he showed a slide that said, “I like coming here to watch the displays … said no one”, I was reminded of a small company that I wrote […]

National Center For Missing & Exploited Children & @CCOutdoorNA Launch Billboard Campaign

Wednesday, May 25th, 2016

Gail Chiasson, North American Editor

Timed to launch Wednesday, National Missing Children’s Day (May 25), the National Center for Missing & Exploited Children, Texas Center for the Missing and Clear Channel Outdoor Americas, New York-based subsidiary of iHeartMedia Inc., have launched a new digital billboard campaign calling attention to the ongoing searches for local missing children. Some families of missing […]

Campsite Direct Buying Platform Launched For DOOH Inventory

Wednesday, May 25th, 2016

Gail Chiasson, North American Editor

Campsite Global has launched Campsite, an automated advertisement purchasing solution specifically designed and adapted for digital out-of-home inventory. The platform gives online digital media buyers access to DOOH inventory, thereby allowing advertisers to maximize the efficiency of their digital investments. Campsite was designed in collaboration with Montreal-based Newad’s digital development team. Newad owns 40,000 advertising […]

“Partnerships Rule” Says @TfL’s @JohnPizzamiglio

Wednesday, May 25th, 2016

Gail Chiasson, North American Editor

“Our relationships have moved from transactional and confrontational to a partnership that is the most highly valued of its type in the world,” John Pizzamiglio, lead for advertising strategy commercial development directorate at Transport for London, told the audience at the DailyDOOH Media Summit, held May 17, 2016, at BAFTA in London. “We have many […]

Advice For The Young At Heart from @Eyetease

Wednesday, May 25th, 2016

Gail Chiasson, North American Editor

Richard Corbett, Founder and CEO of Eyetease, knows what it’s like to be a young company trying to find its way in a highly competitive world. Eyetease developed the digital media technologies of iTaxitop and CabWifi – and is even credited for helping to change regulations in London with Transport for London. The iTaxitop is […]

oOh!media Turns To @NanoLumens For An ‘Unmissable’ Display In Major Australian Shopping Centre

Wednesday, May 25th, 2016

Gail Chiasson, North American Editor

oOh!media Limited is a major Australian out-of-home media company which prides itself on creating ‘unmissable’ media solutions that can’t be switched off, blocked, muted or skipped. So when this cutting-edge digital media company had the opportunity to design a show-stopping advertising solution for Mirvac’s Broadway Sydney, Australia’s most productive shopping centre located in Sydney, it […]

Neiman Marcus Puts @ChargeItSpot In Retail Outlets Across the US

Tuesday, May 24th, 2016

Gail Chiasson, North American Editor

Philadelphia-based ChargeItSpot has expanded its partnership with Neiman Marcus to enhance the in-store experience for shoppers with a planned nationwide rollout that will result in 37 mobile phone charging stations installed across 30 locations. The first wave of ChargeItSpot kiosks was installed last week in Neiman Marcus’s Washington, D.C., and Tysons Corners, Virginia, stores, and […]

What’s Next? Asks ‪@WCRS_LDN‬’s Dino Burbidge

Tuesday, May 24th, 2016

Gail Chiasson, North American Editor

One of the most popular presentations at The DailyDOOH Media Summit last week was from Dino Burbidge, director of innovation and technology at WCRS, an integrated marketing and advertising agency in London. It’s hard to believe that one person could have accomplished all the things Burbidge has in his 22-year career: marketing campaigns for Disney […]

Dynamic DOOH Ads Made Easy

Tuesday, May 24th, 2016

Gail Chiasson, North American Editor

The full-house audience at The DailyDOOH Media Summit last week during London Digital Signage Week had a fast presentation from Alex Matthews, who joined JCDecaux SA (Euronext Paris: DEC) from BBH (alongside Rick Burgess) to jointly head up its London based digital creative hub called ‘JCDecaux Dynamic’. Matthews has 20 years experience as a technologist […]