DailyDOOH

Dave Etherington, chief strategy officer at Intersection, lead company on the LinkNYC project, was peppered with the most questions from the floor of any speaker after bringing the audience at the DailyDOOH Media Summit up-to-date on that ‘connected’ project during London Digital Signage Week. “Today, more than 50% of the population lives in cities, and […]

Out-of-home advertising revenue rose 3.3% in the first quarter of 2016 compared to the previous year, accounting for $1.64 billion, based on figures released by the Outdoor Advertising Association of America in Washington, D.C.. The revenue increase marks the industry’s 24th consecutive quarter of growth, in contrast to the combination of all other local media, […]

“The well-publicized Pepsi Max and British Airways ‘Look Up’ campaigns did a lot for the digital out-of-home industry,” Andrew Newman, CEO, at DOOH.com told attendees at The DailyDOOH Media Summit held at BAFTA during London Digital Signage Week. These campaigns had a lot of impact in terms of public relations and attraction of social media, […]

“Outsmart wants to be known for Impact, Action, Relevance and Creativity,” Alan Brydon, CEO of Outsmart, the UK trade marketing association for the out-of-home industry, told the packed room of attendants at The DailyDOOH Media Summit during London Digital Signage Week last Tuesday (May 17, 2016). Brydon, who took on the CEO role at Outsmart […]

For the third year in a row, a packed room of industry influencers listened to an opening keynote at The DailyDOOH Media Summit held May 17, 2016, as part of London Digital Signage Week, stress the importance of industry collaboration. “Let’s start thinking of embracing digital, keep investing in technology, and collaborating,” Sarah Speake, chief […]

OUTFRONT Media Inc. has announced the next deployment of its ON Smart Media platform in the Minneapolis and St. Paul skyway systems. The project joins a growing list of deployments in New York City and Washington D.C., and builds on OUTFRONT’s existing presence in skyway systems, providing its advertising partners the ability to deliver live, […]

Scottsdale, Arizona-based Experian, global information services company, today announced that its DataLabs in North America and Gimbal Inc., mobile engagement and location intelligence solution, are working together on breakthrough data and advanced analytics experiments. By leveraging Gimbal’s suite of macro-location geofencing and micro-location beacons, these findings could help retailers offer instant credit to customers as […]

At the The DailyDOOH Media Summit which took place May 17, 2016 during London Digital Signage Week, 160 audience members received 30 minute worth of free legal advice from the World’s largest law firm Dentons. Nick Graham, Global Co-Chair of Dentons’ Privacy and Cyber Security Group (Chambers: Band 1) who specialises in data privacy, cyber security, data protection  […]

Montreal-based BroadSign International LLC’s automated digital out-of-home software used London Digital Signage Week to announce that it has been selected by Airport Media to power its DOOH displays at airports in the United Kingdom. Airport Media has a portfolio of static, digital and experiential campaigns within London Gatwick and London Luton airports. The displays comprise […]

Paris-based Quividi is the latest company to join the Digital Place-Based Advertising Association, New York. Quividi’s anonymous video analytics (AVA) platform accurately counts and qualifies audiences in real time. Thanks to Quividi, media owners, agencies and brands can create contextual dynamic campaigns that resonate with the viewers, and can measure the precise impact of their […]