Author Archive

john st.‘ & @CieslokMedia’s ‘Text & Drive’ Message

Thursday, May 12th, 2016

Gail Chiasson, North American Editor

Cieslok Media, Toronto, has partnered with Montreal ad agency john st. to promote the dangers of texting and driving through an unexpected digital outdoor ad. Under its ‘Cieslok Cares’ moniker, the outdoor media company jumped on board with john st. to showcase a fake funeral home advertisement promoting ‘text and drive”’. Located on the Gardiner […]

Austin City Hall @TransitScreen Deployment

Wednesday, May 11th, 2016

Gail Chiasson, North American Editor

Austin, Texas, leaders gathered in the City Hall atrium recently to unveil two new TransitScreen displays. Mayor Steve Adler, City Manager Marc Ott and TransitScreen co-founder Ryan Croft demonstrated the display and explained how it fits into Austin’s transportation future. Also in attendance were the city’s chief sustainability officer and the Austin Transportation Department director. […]

#IOT @SIGFOX / @OutfrontMediaUS Agreement

Tuesday, May 10th, 2016

Gail Chiasson, North American Editor

New York-based OUTFRONT Media Inc., one of the largest out-of-home media companies in the U.S., has entered into an agreement with SIGFOX, major provider of global communications service for the Internet of Things to install SIGFOX’s wireless equipment on OUTFRONT Media’s sites throughout the US. This approach is a part of the SIGFOX strategy to […]

OUTFRONT Media Sports and University of Virginia Athletics Continues Partnership Through 2026

Tuesday, May 10th, 2016

Gail Chiasson, North American Editor

OUTFRONT Media Sports Inc., a division of OUTFRONT Media Inc., New York,, has announced a continuation of its longstanding, exclusive multimedia rights agreement with the University of Virginia athletics department (UVA), Charlottesville,Viginia. The partnership, which began in 1998, will now last through June 30, 2026, and includes all multimedia rights and various social and mobile […]

Citibank Deploys @Gimbal Beacons

Tuesday, May 10th, 2016

Gail Chiasson, North American Editor

Citibank has deployed Gimbal beacons in select Citi Smart Banking branches in Manhattan. Citi is one of the first banks to integrate beacon technology into their branches to deliver a more impactful, inviting banking experience with the launch of this pilot program. Beacons installed at select Citibank branch locations use Bluetooth technology to allow eligible […]

Cliff Marks Promoted to NCM President

Monday, May 9th, 2016

Gail Chiasson, North American Editor

Clifford (Cliff) Marks has been promoted to president of National CineMedia Inc. and National CineMedia LLC. A 14-year veteran with the company, Marks has been instrumental in building NCM’s business into the largest cinema advertising network in the U.S. with 20,400 screens and nearly $450 million in annual revenue. He most recently served as president […]

First App-based @OutfrontMediaUS Billboard In Times Square

Monday, May 9th, 2016

Gail Chiasson, North American Editor

OUTFRONT Media Inc., one of the largest out-of-home media companies in the U.S., has launched its next major milestone of its ON Smart Media platform on its 2200 sq/ ft. billboard at 1500 Broadway in New York’s Times Square: the first digital billboard deployment of ON Smart Media’s Liveboard and advertising.app (ad.app) technology which consists […]

PixelFLEX Announces West Coast Open House

Monday, May 9th, 2016

Gail Chiasson, North American Editor

Video display manufacturer PixelFLEX, Nashville, has announced a West Coast Open House designed to showcase of its innovative line of LED technologies. Highlighted by PixelFLEX products FLEXLite Plus, FLEXLite NXG, reFLEXion, trueFLEX, and FLEXCurtain HD, the open house will take place at INVENT (Institute of Venue and Entertainment Technology) in Los Angeles May 26-27, 2016. […]

Fallen Law Enforcement Offers To Be Honoured By @CCOutdoorNA & iHeartMedia

Monday, May 9th, 2016

Gail Chiasson, North American Editor

The National Law Enforcement Officers Memorial Fund dedicated to telling the story of American law enforcement and making it safer for those who serve, and its media partners Clear Channel Outdoor Americas and iHeartMedia Inc., have announced their third annual partnership to honour fallen law enforcement officers whose names will be dedicated on the National […]

National CineMedia Inc. Reports Results for Fiscal Q1/16

Monday, May 9th, 2016

Gail Chiasson, North American Editor

Centennial, Colorado-based National CineMedia Inc., the managing member and owner of 43.6% of National CineMedia LLC, operator of the largest in-theatre digital media network in North America, has announced consolidated results for the fiscal first quarter ended March 31, 2016. Total revenue for the first quarter ended March 31, 2016, decreased 0.9% to $76.2 million […]