Author Archive

Paul Jankauskas & @MBoidman ‘Pulse of the Industry: DOOH Teleconference’

Tuesday, May 3rd, 2016

Gail Chiasson, North American Editor

We interviewed Paul Jankauskas, general manager of Verifone Media, and Mark Boidman, a managing director at Peter J Soloman Company, both in New York, last week regarding the first annual ‘Pulse of the Industry: DOOH Teleconference’ which takes place Wednesday, May 11, 2016 at 11 a.m. EDT. “The Digital Out-of-Home industry is facing lots of […]

@VantageLED Converts To Employee Stock Ownership Plan

Monday, May 2nd, 2016

Gail Chiasson, North American Editor

Vantage LED, manufacturer of innovative LED displays in Ontario, California, has converted to an Employee Stock Ownership Plan (ESOP). ‘We Got Your Back’ is an intimate statement that has been a mantra for Vantage LED since its launch in 2003. The team behind Vantage LED knew by putting their people and partners first, everything else […]

PATTISON Onestop Joins @DPAAorg

Monday, May 2nd, 2016

Gail Chiasson, North American Editor

PATTISON Onestop, positioned as the #1 Digital Out-of-Home advertising company in Canada, has joined the Digital Place-Based Advertising Association. The DPAA has grown its international membership base in recent years through its thought leadership, global education initiatives and ad revenue-generating models. As part of PATTISON Outdoor Advertising, believed to be Canada’s largest network of Out-of-Home […]

Outdoor Gallery Series Debuted by @NanoLumens

Monday, May 2nd, 2016

Gail Chiasson, North American Editor

NanoLumens, Atlanta-based manufacturer and innovator of LED displays, recently launched its NanoLumens Outdoor Gallery Series, a curved outdoor LED solution that can be built in any size, shape or curvature in pixel pitches ranging from 4MM to 9MM for close proximity viewing. First seen in the American Airlines Arena in Miami, Florida, the Outdoor Gallery […]

One Giant Leap For Retail, @maxmedia_atl

Monday, May 2nd, 2016

Gail Chiasson, North American Editor

Digital retail experience agency MaxMedia, the industry’s leading voice of retail transformation through emotionly-targeted, digital shopper experiences, will follow its recent CNN profile with the launch of a new awareness campaign. ‘One Giant Leap for Retail’ will include a speaking tour, industry articles, and a series of webinars aimed at showing retailers how to maintain […]

Nanov Display Unveils Outdoor QSR Menu Board For Extreme Weather Conditions

Monday, May 2nd, 2016

Gail Chiasson, North American Editor

Nanov Display. Miami, has launched a new 55” 2×2 digital outdoor QSR menu board solution that performs optimally – even in cold, harsh weather. The global digital hardware provider has unveiled two models. Designed for the quick-service restaurant industry, these products are innovative, high-powered, durable, and economic. Built to be weatherproof, these digital solutions incorporate […]

SITO Mobile & @CieslokMedia Introduce Real-time In-store Attribution In Canada

Monday, May 2nd, 2016

Gail Chiasson, North American Editor

SITO Mobile Ltd., Jersey City-based mobile engagement platform provider, is extending the launch of its Real-time Verified Walk-In solution to the Canadian market via its partner, Toronto-based Cieslok Media, its exclusive partner in Canada, an early integrator of proprietary mobile technology and Out-of-Home advertising . The advertising industry faces the challenge of understanding the precise […]

More on @LightkingOutdoor’s New Air Series

Saturday, April 30th, 2016

Gail Chiasson, North American Editor

Lightking Outdoor, whom we met at the TAB/OAAA Conference and Expo last week in Boca Raton and mentioned in an earlier article, sent us, as requested, more details on its new Air Series, which the company was touting as a breakthrough in LED billboards. The LED billboard and sign manufacturer unveiled its patent-pending new product, […]

Clear Channel Canada Launches Casino 3D Spectacular

Friday, April 29th, 2016

Gail Chiasson, North American Editor

Clear Channel Canada’s operations team, working in conjunction with Fallsview Casino, recently executed a larger than life 3D campaign in Yonge-Dundas Square in Toronto with a 28’, 7,000 pound roulette wheel. The ‘It’s a Wild Ride’ campaign launched on the South side of the AOB tower earlier this month. The campaign features a 28-foot roulette […]

CEO Spotlight: John Partilla, Screenvision, New York

Friday, April 29th, 2016

Gail Chiasson, North American Editor

This month we welcome John Partilla, CEO, Screenvision, New York. Your employment background has been largely in the advertising business. Tell us a bit about that background and what attracted you to the movie business. Over my 30-year career, I have been able to sit on the media publisher, creative agency, and digital sides of […]