Author Archive

Cieslok Media Partners With Tangled Art + Disability

Thursday, April 28th, 2016

Gail Chiasson, North American Editor

Cieslok Media has partnered with Tangled Art + Disability, a not-for-profit art and disability organization located in the City of Toronto. Cielsok Media’s network of premium digital displays will be used to create awareness of Tangled initiatives, including the grand opening of their new accessible art gallery taking place at the end of April. For […]

How to Leverage Signage in a K-12 Education Setting

Thursday, April 28th, 2016

Gail Chiasson, North American Editor

The Digital Signage Federation, the independent not-for-profit trade organization serving the digital signage industry, is inviting DSF members and non-members alike to attend its Wednesday, May 11 ‘Hangout’ panel discussion at 2’pm EST, on the topic of ‘Leveraging Signage in a K-12 Education Setting’. As the majority of young students beginning school are already technology […]

Interesting New Surveys from @ImpaxMedia

Thursday, April 28th, 2016

Gail Chiasson, North American Editor

Montreal-based Impax Media recently undertook concept and attitude studies in both the US and Canada that reveal how grocery shoppers perceive and use, or would use, digital signage in grocery stores. For the most part, the US and Canadian studies are similar, barring what consumers see as their main frustration in grocery shopping. The studies […]

Cieslok Media Build Awareness Of Immunodeficiency

Wednesday, April 27th, 2016

Gail Chiasson, North American Editor

Cieslok Media tied into world Primary Immunodeficiency Week, April 22-29, by partnering with Immunodeficiency Canada to drive awareness around the warning signs for the disease. World PI Week is a global effort aimed at raising awareness and improving diagnosis and treatment of primary immunodeficiency (PI). Championing the cause and looking to create awareness is Immunodeficiency […]

NanoLumens ‘Tech-Orates’ Delaware North’s New Corporate Headquarters

Wednesday, April 27th, 2016

Gail Chiasson, North American Editor

Delaware North, which owns and operates world-class venues in sports, gaming, hospitality, retail, leisure and more, wanted to reflect its unrivaled attractions when designing its new headquarters in Buffalo, New York. After seeing the superior quality of the NanoLumens solutions in its TD Garden sports and entertainment venue in Boston, the company decided to install […]

Canadian OOH Companies Contribute Over $24 Million In Ad Space

Wednesday, April 27th, 2016

Gail Chiasson, North American Editor

In 2015, Out-of-Home Marketing Association of Canada members contributed over $24 Million in advertising space to charities, not-for-profits, community services and organizations. “As a public advertising medium located where people live, work, shop, travel and play, OMAC members strongly believe in supporting the communities that they operate in,” says Rosanne Caron, president of OMAC. OOH […]

Rouge Media Joins DPAA

Tuesday, April 26th, 2016

Gail Chiasson, North American Editor

Montreal-based Rouge Media, with offices in New York, Toronto, Vancouver and Santa Monica, has joined the Digital Place-Based Advertising Association. Rouge Media offers digital screens on college campuses and in beauty venues and restaurants/bars in North America. The company’s network reaches millions of consumers on their daily journeys out-of-home, including students aged 18-24, women 18-54 […]

Clive Roux @SEGD’s CEO Reviews His Year

Tuesday, April 26th, 2016

Gail Chiasson, North American Editor

Clive Roux, CEO, of the Society for Experiential Graphic Design, says that the SEGD is in the fourth year of modernizing, upgrading its membership benefits and making steady progress with its performance indicators – which are pointing in the right direction. “SEGD finished 2015 at record highs in many of SEGD’s key performance indicators, including […]

Dynamic Partners With Icewerx To Enter Edmonton Market

Tuesday, April 26th, 2016

Gail Chiasson, North American Editor

Toronto-based Dynamic Outdoor has expanded into Edmonton, Alberta, through an agreement with Icewerx, a fast-growing digital outdoor provider in Western Canada. This partnership provides Dynamic with 11 new high-definition digital LED billboards ranging in size from 10’x20’ to 14’x48’ and located on some of the most densely travelled routes throughout Edmonton. The expansion into Edmonton […]

Peter J. Solomon Company & @VerifoneMedia ‘Pulse of the Industry: DOOH’ Teleconference

Tuesday, April 26th, 2016

Gail Chiasson, North American Editor

VeriFone Media and Peter J. Solomon Company will co-host the first annual ‘Pulse of the Industry: DOOH’ Teleconference Wednesday, May 11, 2016 at 11 a.m. ET. Led by Paul Jankauskas, Verifone Media general manager and Mark Boidman, managing director at PJSC. the teleconference is intended to foster a unique and in-depth discussion of the DOOH […]