DailyDOOH

Clear Channel Outdoor Americas has announced the launch of nine wallscapes, completing an exclusive fleet of 11 spectaculars on the much anticipated Sunset Millennium property in West Hollywood, California. The eye-catching new billboards go live beginning June, 2016, when Phase I of Sunset Millennium is complete. Sunset Millennium offers advertisers the rare opportunity to reach […]

There was an interesting mix of exhibitors in the spacious room adjacent to the main ballroom where most of the speaking engagements wee taking place this week at the TAB/OAAA Convention and Expo in Boca Raton. Unlike an expo like DSE, many of the exhibitors were as unfamiliar with DailyDOOH as we were with them, […]

Gold and silver OBIE Awards were presented last night (May. 19/16) at the TAB/OAAA Conference and Expo and, having attended the awards last year as well, I’d have to say that the creative this year showed a major step up from last. And the judging panel must not have had an easy job, choosing from […]

“Every OOH company, whatever its size or shape, is going to need to ramp up both its digital strategy and its digital investment.” Nancy Fletcher, president of the Outdoor Advertising Association of America, told attendees at the 2016 TAB/OAAA Conference and Expo this morning In Boca Raton, Florida. It’s one of many steps that Fletcher […]

It’s been a busy year for the TAB team, Kym Frank, president, said in her speech opening the 2016 TAB-OAAA Conference and Expo, themed as The Big Picture, in Boca Raton, Florida. In the less-that-12 months since she joined TAB, she and the TAB team have taken four major steps: reorganized the company; moved the […]

Nanolumens, Atlanta-based manufacturer of LED visualization solutions, and AdMobilize, Miami-based venture-backed technology company, this morning at the TAB/OAAA Conference and Expo in Boca Raton, Florida, announced a strategic partnership aimed at creating a more dynamic and data driven experience for the owners of digital signage. AdMobilize’s all-in-one solution equips NanoLumens with a seamless and powerful […]

It’s goodbye to TAB – and hello to Geopath – a new name and brand for the Traffic Audit Bureau. Kym Frank announced the new name and the background and reasoning behind it as the highlight of her inaugural speech as president of the organization at the 2016 TAB/OAAA Conference and Expo this morning in […]

More than 90% of US travelers have noticed some form of out-of-home advertising in the past month, according to a new study conducted by Nielsen. Roadside billboards are the most noticed ads, according to Nielsen’s report, which offers a detailed examination of America’s travel habits and exposure to OOH ads. Fully 80% of adults surveyed […]

Next year’s conference, whose program will be led by the OAAA since it alternates that chore with TAB, will be held in New Orleans. That’s Cajun country, so we can imagine a lot of good food and some swingin’ jazz will be on the menu. We’ll sure be looking forward to that one!

DOmedia, Columbus, Ohio-based software platform provider for planning and buying out-of-home advertising, announced Monday at the TAB/OAAA Conference and Expo in Boca Raton that it has launched its Supply-Side Platform (SSP), a new cloud-based platform for Out-of-Home media companies to leverage inventory within DOmedia to create interactive media maps, generate proposals, and communicate better with […]