DailyDOOH

Four new members were voted onto Traffic Audit Bureau’s Board of Directors at the Board meeting held this morning at the annual TAB/OAAA Conference and Expo in Boca Raton, Florida. They are: Dan Levi, chief marketing officer, Clear Channel Outdoor; Joanne Coleman, senior director of media, Constellation Brands Beer Division; Rudy Ferrer, president and COO, […]

Montreal-based BroadSign International LLC, global provider of digital signage software, has deployed its BroadSign Mobile product across the Detroit-based Xprnc Media LLC’s digital out-of-home network in retail locations. Xprnc Media provides ad-based DOOH to top media retailers and plans to grow to 300 locations in the next two years. Reaching over 300,000 consumers monthly, the […]

T-Mobile Arena wasn’t opened yet when we were in Las Vegas last month for #dse2016, although what we could see from the outside of the building looked impressive. It will be on our list for next time, I’m sure. Setting the stage for the next era of Las Vegas entertainment, T-Mobile Arena turned The Strip […]

Air travelers equate airport advertising with top brands, according to new study by Nielsen, commissioned by Clear Channel Outdoor Americas. The comprehensive consumer marketing study that validates the opportunity for consumer brands to market their products and services in airports, historically an important venue for targeting influential business travelers. The study reveals the top products […]

OUTFRONT Media Inc., one of the largest out-of-home media companies in the U.S., announced this morning (Apr. 15/16) a strategic investment in Waltz (formerly Concord Payments), a New York City-based digital payment systems start-up. Size of the investment was not announced. Waltz is developing an intelligent mobile-focused transit fare payment system to provide a secure, […]

Christie company Allure and its Christie Experiential Network, which create engaging experiential digital experiences that transform the way exhibitors, studios, brands and their agencies connect with moviegoers across the country, have appointed veteran theatrical distribution executive Brett Resnick as vice- president of studio relations. Resnick will be responsible for guiding CEN strategies and activities as […]

Following Google’s announcement Thursday (Apr. 14/16) of the release of Eddystone ephemeral /EID frames, which is designed for scenarios where beacon deployers want to manage access to the beacon signal, including privacy- and security-sensitive applications, Gimbal has been classified with full support for Eddystone, including this latest release of Eddystone-EID. Eddystone is an open and […]

Lamar Advertising Company, Baton Rouge, Louisiana, has partnered with Recycle Across America, a nonprofit organization that provides standardized recycling bin labels to businesses, municipalities and schools nationwide, to make it easier for society to begin to recycle right. The partnership will create what is believed to be a world’s first with out-of-home advertising. Lamar Advertising […]

New York-based OUTFRONT Media Inc., one of the largest out-of-home media companies in the U.S., announced this week (April 13/16) that over 200 local businesses across the country are utilizing the OUTFRONT Mobile Network. It’s part of OUTFRONT’s strategic solution for location-based mobile marketing capabilities through a custom geo-fencing solution powered by xAd, a location-based mobile […]

NBC Olympics, a division of the NBC Sports Group, has selected Leyard to provide fine pitch LED video wall solutions for its production of the Games of the XXXI Olympiad, taking place in Rio de Janeiro, Brazil, from August 5 – August 21. Leyard will provide three Leyard TVH Series LED video walls for the […]