Author Archive

Drake’s Toronto Takeover Generates 127.2 Million Earned Media Impressions

Friday, April 1st, 2016

Gail Chiasson, North American Editor

We’re are more than a little late with news of this campaign, since we just received it from Clear Channel Canada, but thought it worth showing our readers. Aubrey Drake Graham, better known as Drake, is a Canadian rapper, singer, songwriter, record producer and actor, born and raised in Toronto, Ontario. He’s no stranger to […]

22 MILES Sued by @FWiDigitalSigns

Thursday, March 31st, 2016

Gail Chiasson, North American Editor

Four Winds Interactive LLC, Denver, Colorado, has filed a lawsuit in the United States District Court in Colorado against 22 MILES, a Silicon Valley-based company, for Patent Infringement, Copyright Infringement, Unjust Enrichment, Unfair Competition, and Patent False Marking. FWI has also requested an immediate source code review of 22 MILES’ software and expedited discovery. FWI, […]

CEO Spotlight: Cennydd Roberts, 8Outdoor, London, UK

Thursday, March 31st, 2016

Gail Chiasson, North American Editor

This month we welcome Cennydd Roberts, CEO, 8Outdoor, London, UK How did you get into an Out-of-Home Media career? What led you down this career path? As the product of the Welsh valleys, media wasn’t an obvious career for me, but once I’d come up to university in London and seen some of the opportunities […]

Gloss Media and inMarket Deploy Beacon Proximity Solution in Top US Salons

Thursday, March 31st, 2016

Gail Chiasson, North American Editor

inMarket, which promotes itself as the world’s largest first-party beacon proximity platform, has teamed up with Gloss Media, believed to be the largest national digital nail salon network, to create the salon category’s first mobile proximity engagement solution for brand advertisers. We talked this week to Kevin Hunter, president of InMarket, based in Venice, California, […]

Lincoln Tunnel’s New Digital Board Up And Running

Wednesday, March 30th, 2016

Gail Chiasson, North American Editor

Branded Cities Network’s new digital board at the Lincoln Tunnel in New York is now fully up and operational. Everyday, over 100,000 vehicles drive through the Lincoln Tunnel, the only major river-crossing linking Midtown Manhattan to New Jersey. Branded Cities Network’s newest digital spectacular lies centred on the Lincoln Tunnel Helix to both eastbound and […]

Silvercast Launched As New Billboard Company

Tuesday, March 29th, 2016

Gail Chiasson, North American Editor

Partners Gary Grossman and Justin Rinko, both formerly in senior sales positions at Van Wagner Outdoor and OUTFRONT Media, have set out on their own, launching Silvercast, a new billboard company in New York. The partners, who have hopes of expanding as a new network across the US, are launching Silvercast with 11 static boards […]

AdSemble Introduces Self-Service Marketplace For DOOH Media Co’s, Expands To NY And LA

Tuesday, March 29th, 2016

Gail Chiasson, North American Editor

AdSemble, San Jose, California, has launched AdSemble Marketplace, the first self-service marketplace for digital out-of-home media companies. The March 22/16 launch coincides with AdSemble’s expansion into the New York City and Los Angeles metropolitan regions. The new markets will add significantly to AdSemble’s existing digital out of home media inventory, which currently represents 277 sign […]

Panasonic At Milano Salone 2016 With 140 screen ‘KUKAN’ – The Invention of Space Installation

Monday, March 28th, 2016

Gail Chiasson, North American Editor

OSAKA, Japan-based Panasonic Corporation will be taking part in the Milano Salone 2016 in Milan, Italy, April 12-17, with an installation designed with the theme ‘KŪKAN’ The Invention of Space. The installation will feature 140 55” screens arranged into seven pillars that will showcase Japan’s unique view of the world and the beauty of its […]

New Navy Yard Installation, Washington from @OutfrontMediaUS

Monday, March 28th, 2016

Gail Chiasson, North American Editor

New York-based OUTFRONT Media Inc., one of the largest out-of-home media companies in the U.S., this week (March 28/16) announced the next deployment of its ON Smart Media platform with the Washington Metropolitan Area Transit Authority. The new high-function ON Smart Media displays were installed last Wednesday (March 23/16) at the entrance/exit way of the Green […]

Gary Klassen Joins Christie

Friday, March 25th, 2016

Gail Chiasson, North American Editor

Gary Klassen, recently the director of architecture and innovation at BlackBerry, has joined Christie, the Kitchener, Ontario-based company that creates and delivers some of the world’s best visual and audio experiences, as director of solutions software. Klassen will focus on growing a development team to expand Christie’s software capabilities, which will enable the creation of […]