Author Archive

Visible Spectrum Joins @DPAAorg

Tuesday, June 21st, 2016

Gail Chiasson, North American Editor

Visible Spectrum (VSI), a cloud-based content creation platform for creating HD video that can be used in digital place-based, mobile and other media, has joined the Digital Place-Based Advertising Association. VSI’s content creation platform can be used to create compelling and engaging video content in any format, resolution and aspect ratio. Custom video can be […]

Tampa Bay Buccaneers Renews @Daktronics Displays

Monday, June 20th, 2016

Gail Chiasson, North American Editor

Raymond James Stadium in Tampa, Florida, is getting a makeover by Daktronics which had installed its previous video display installation in 1998. This year, the stadium that’s home to the Tampa Bay Buccaneers will feature one the newest LED video display systems in professional football, designed and manufactured by Daktronics. The installation of 14 displays […]

Following Up On American Standard’s Umbrella Campaign

Monday, June 20th, 2016

Gail Chiasson, North American Editor

As we expected, American Standard decided to provide an experiential portion Thursday (June 16. 2016) to its Umbrella campaign on Clear Channel Outdoor screens that’s been engaging New Yorkers and tourists in Time Square. Thusday’s event was inspired by an ‘Art of Bathing’ study conducted by American Standard. The company – which wants its brand […]

New @NanoLumens Visualization Center in Las Vegas

Monday, June 20th, 2016

Gail Chiasson, North American Editor

Underscoring its commitment to place spectacular showrooms in strategic geographic locations close to its growing customer base, NanoLumens, Atlanta-based manufacturer of indoor and outdoor displays, has opened its third permanent multi-million dollar Visualization Center in Las Vegas, Nevada. Like its two centers already open in Georgia and the UK, the new Las Vegas Visualization Center […]

StreetEasy Lists Available Apartments On @LinkNYC

Friday, June 17th, 2016

Gail Chiasson, North American Editor

StreetEasy, New York City local real estate marketplace on mobile and the web, has just launched the first real estate ad campaign to run on the new LinkNYC units in Manhattan. The company, which provides accurate and comprehensive for-sale and for-rent listings from hundreds of real estate brokerages throughout New York City and the major […]

Steven Hickson Joins AccuWeather

Friday, June 17th, 2016

Gail Chiasson, North American Editor

Steven Hickson has joined AccuWeather, the weather information and digital media company, as chief financial officer. Hickson is a proven finance leader with media and management experience in guiding organizational growth on a global scale, providing financial leadership for organizations around the world including significant expansions in Latin America, Asia, Europe, and more. In his […]

Alex Kerley And Steve Betts Join QMS Media

Friday, June 17th, 2016

Gail Chiasson, North American Editor

QMS Media, Australia, has appointed Alex Kerley as its national sales director for its Australian media business, and Steve Betts to the role of Western Australia State sales manager. Kerley’s key responsibilities will be to lead the progression of QMS’ national sales team as the company continues to expand its digital platform over the coming […]

Fairfax Financial Acquires Majority Stake In Rouge Media

Friday, June 17th, 2016

Gail Chiasson, North American Editor

Rouge Media Group, Toronto-based out-of-home media company, announced today (June 16, 2016) that a majority stake in the company has been purchased by the public company Fairfax Financial Holdings Ltd.(‘Fairfax) of Toronto. The investment made by Fairfax will allow Rouge Media to grow its current and future activities in the US and Canada through expansion […]

Impax Media Partners w/ TNG Retail Solutions

Thursday, June 16th, 2016

Gail Chiasson, North American Editor

Smyrna, Georgia-based TNG Retail Solutions has partnered with Montreal-based Impax Media, which offers a network of place-based digital video displays in U.S. and Canadian grocery stores. TNG is part of the Jim Pattison Group, one of the largest privately held companies in Canada. A key player in the supply chain industry, TNG provides a full […]

American Standard‘s Times Square Umbrella Helps Build Brand Awareness

Thursday, June 16th, 2016

Gail Chiasson, North American Editor

Times Square pedestrians are taking shelter under what might be the world’s largest umbrella as American Standard’s virtual faucet ‘rains’ on one of the busiest intersections in NYC via Clear Channel Outdoor America’s iconic and newly revamped digital displays. With the ‘rain showers’, American Standard, and DXV by American Standard, launched this new digital and […]