Author Archive

Screenvision Media Joins @DPAAorg

Thursday, June 16th, 2016

Gail Chiasson, North American Editor

New York-based Screenvision Media, has joined the Digital Place-Based Advertising Association, building off the company’s Upfront momentum and recently announced ‘Connected Cinema’ initiative. The Connected Cinema experience, announced earlier this month by Screenvision Media at its Upfront event, provides the ultimate canvas for brand storytelling. Through new tech alliances, Screenvision Media is extending and harnessing […]

Adspace’s Programmatic Efforts Help Record Revenue Growth

Thursday, June 16th, 2016

Gail Chiasson, North American Editor

Can programmatic DOOH ad buying increase revenue? Adspace Mall Networks thinks it does. New York-based Adspace, one of the largest digital place-based video networks in the US believes that it is pioneering the digital out-of-home programmatic landscape. Through a partnership with Vistar Media, Adspace says that it is among the first in its category to embrace programmatic […]

New Partnership Between @BroadSign and @TINT

Thursday, June 16th, 2016

Gail Chiasson, North American Editor

Montreal-based digital signage software provider, BroadSign International LLC, has partnered with TINT, San Francisco – with offices in Dubai, London, New York and Sao Paulo – to make its social media marketing platform readily available to Digital Out-of-Home media owners. TINT’s platform allows marketers and advertisers to source real content from local communities, which increases […]

COMB And OMAC Launch OOH Certification Program

Wednesday, June 15th, 2016

Gail Chiasson, North American Editor

A new OOH Certification Program recently launched by the Canadian Out-of-Home Measurement Bureau (COMB) and the Out-of-Home Marketing Association of Canada (OMAC) will provide media planners and buyers with comprehensive knowledge to plan and buy Out-of-Home campaigns. The program is comprised of five modules that cover OOH products and networks, audience measurement and planning resources […]

Allure And Christie Experiential Advertising Network Launch Data Analytics Solution Powered By Thinaire

Tuesday, June 14th, 2016

Gail Chiasson, North American Editor

Atlanta, Georgia-based Allure and its Christie Experiential Network (CEN) team, which creates engaging experiential Digital Out-of-Home solutions, has launched a data driven analytics solution for advertisers, powered by Thinaire’s proven proximity engagement marketing technology platform. Adding the proprietary Thinaire mobile engagement platform will enable CEN’s animated digital posters and experiential displays to serve as launch […]

PATTISON Onestop Adds 128 screens to its Digital Office Network

Tuesday, June 14th, 2016

Gail Chiasson, North American Editor

PATTISON Onestop, a division of PATTISON Outdoor Advertising, is taking over 13 prominent Great-West Life Properties from Captivate, adding 128 screens to its Digital Office Network. Commerce Court, a complex of four prominent Toronto office buildings has now been added to Onestop’s Digital Office Network portfolio, along with other buildings located in Toronto, Calgary and […]

Ontario AMBER Alerts & Eva’s Homeless Youths Support, @CieslokMedia

Tuesday, June 14th, 2016

Gail Chiasson, North American Editor

Toronto-based Cieslok Media has partnered with with Ontario AMBER Alert Program in support of AMBER Alerts. This agreement leverages Cieslok Media’s network of premium digital screens, situated in high impact, high traffic locations. The AMBER Alert program is designed to assist in the safe recovery of abducted children by broadcasting alerts across various media. AMBER […]

Zytronic’s Force Sensing For New Level of Interactivity In Commercial Touch Screen Market

Monday, June 13th, 2016

Gail Chiasson, North American Editor

Newcastle, UK-based Zytronic, a key player in advanced, rugged Projected Capacitive Technology touch sensors today (Monday, June 13, 2016) announced the addition of force sensing to its touch sensors, now allowing ATMs, kiosks, game terminals and interactive video walls to differentiate between a soft and hard touch. Ian Crosby, sales and marketing director of Zytronic, […]

Holonyne Launches WallSite

Monday, June 13th, 2016

Gail Chiasson, North American Editor

Holonyne Corporation, Los Angeles-based design, production and programming management firm specializing in large-scale digital environments for the entertainment, commercial, and exhibition industries, debuted WallSite innovative digital signage and presentation system during #InfoComm16. Both NEC Display Solutions of America Inc. and RPVisuals, architecturally integrated mounting solutions company, commissioned full-length, digitally immersive WallSites for their respective exhibition […]

PCT Becomes Primeview’s New Standard Of MultiTouch

Sunday, June 12th, 2016

Gail Chiasson, North American Editor

Primeview, a New York-based display technology company, last week introduced its new line-up of Projectice Capacitive Touch displays at #InfoComm16. The unique physical characteristics of PCT simplifies the user experience, providing users with the same levels of touch sensitivity experiences with the latest consumer devices (iPad and iPhone) but on a much larger scale without being […]