DailyDOOH

After the AdTECH: OOH – Sydney Conference last Wednesday there was a pressing need to get to the bar but here are some thoughts that I wrote down the day after in order to wrap up. I also wanted to share just a few of the MANY pearls of enlightenment that I personally took from […]

In this opinion piece, Joe Copley, Seedooh‘s Managing Director explores the immeasurable contribution of #OOH. As a population, we are measuring progress very cautiously against the most important success metric of all – the curve – and it’s going OK, so far, for those of us in ‘the lucky country’. As a lifelong enthusiast of […]

In this opinion piece, first published on B&T, Joe Copley, Seedooh‘s Managing Director explores a very prominent issue that affects the entire marketing industry: verification of data… Advertising campaigns around the world are becoming increasingly complex to administer and to measure. As always, the relentless search for competitive advantage is driving new developments in strategy, […]