Author Archive

How to Grab Attention with Your Billboard

Monday, September 12th, 2022

Guest Contributor, Josh Pritzker

Are you looking to capture your audience’s attention using digital billboard ads? If so, join Andy Rocker, Director of Customer Success at Blip, and Melody Roberts, Chief Creative Officer at OOHC, for a live discussion on September 27th at 12pm CST to learn proven design practices for creative and memorable billboards that grab attention. In […]

How Do You Build An Iconic Brand?

Wednesday, August 17th, 2022

Guest Contributor, Josh Pritzker

The Apple Turnaround Story – and the Lessons for Your Brand by Adkom’s Marketing Director Josh Pritzker. “Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently…. Because the ones who are crazy enough to think they can change the world […]

What’s Your Brand Worth?

Tuesday, August 9th, 2022

Guest Contributor, Josh Pritzker

It’s a complicated question and one that has long kept marketers and finance people at odds. How do you measure brand equity? There’s A Move to find better ways to treat the financial value of a brand. But while the C-suite executives wrestle with how to quantify it, we as marketers are left with the […]

Google Analytics and OOH Attribution

Monday, February 21st, 2022

Guest Contributor, Josh Pritzker

You won’t want to miss this opportunity to hear directly from some of Blip’s data, analytics, and product experts to learn how to analyze and understand the ways that a Digital Billboard campaign can impact other areas of your marketing and advertising spend, and how to report on that through Google Analytics. Host: Andy Rocker, […]

Where Your Clients’ Customers Will Be In 2022

Monday, January 31st, 2022

Guest Contributor, Josh Pritzker

Out-of-home advertising is back in style and stronger than ever, thanks in part to the pandemic. COVID-19 has accelerated several trends that have been building up for years, bringing them into the mainstream, and in the process has created the perfect environment to leverage OOH for improved results. The Trends: Where Your Clients’ Customers Will […]