DailyDOOH

AdTECH: OOH – Sydney, now in its fourth year, has announced its full speaker line-up for Australia’s only #DOOH and #AdTECH conference happening this Wednesday August 17. MiQ APAC CEO Jason Scott and MiQ Solutions Consultant Belinda Cooper will share their thoughts on ‘The Big Picture Programmatic Future: Cookies are [almost] dead – can DOOH […]

AdTECH OOH – Sydney, now in its fourth year, has partnered with the Australian Out of Home industry body, the Outdoor Media Association (OMA), to bring together the thought-leaders and game changers in Out of Home and AdTECH for the annual global AdTECH OOH conference on August 17. Ministry of New Media Program Director Russ […]

Digital Out of Home is fast becoming the posterchild for Programmatic ad serving. Why? Because unlike digital display, it’s not vulnerable to ad blocking, bots, low click throughs (1-4%) and click fraud. Digital Outdoor can be immediate, it can be highly targeted, and it can still reach a mass audience. Add programmatic and you have […]

Wednesday September 11, a sad day in global history but a big day for the Digital Out of Home and AdTECH industry in Australia – it was the coming together of Out of Home players and the AdTECH providers for the inaugural AdTECH: OOH Sydney Conference. My standout observation from the day was that there […]