A fin de este mes no se prierda nuestro CEO Spotlight con Salomón Stroh, General Gerente de TAXI TV Columbia. Pueden seguir a Salomon en twitter: @salomonstroh. Tambien pueden ver en nuestro archivo, todos nuestros CEO Spotlight anteriores.
New research by JCDecaux Airport has shown the untapped power of advertising in the Arrivals area of the airport. The ‘Arrivals Unlocked: AER III – The Final Chapter’ study shows that familiar and comforting advertising has a disproportionately positive effect among people returning to the UK and among visitors arriving in the country. For each […]
As the Christmas lights are switched on in London, the digital signage in the most popular gathering point of the capital are switched off. Both Coca Cola and Samsung have covered their LED screens in Piccadilly Circus. Does this mean that there will be nothing there until next year? Frankly it ruins Piccadilly Circus. And […]
The IPA Outdoor and the OMC Digital Outdoor Media Group breakfast seminar at the British Museum last week was most interesting. Looking at ‘DOOH in a world of convergence’ provided a mix of tangible real life examples and future trends that left attendees open mouthed and dreaming of a bright future. The event was chaired […]
Outdoor media owner Primesight has converted its Cheyne Walk site in central London to digital format, launching with BP and Audi as the first advertisers. The Cheyne Walk site is located on the embankment and is a key route in and out of central London and back into Fulham and Kensington. The London Borough of […]
Athletic footwear giant Foot Locker, has installed a Martin Professional LED display in the main front window of its flagship store in Milan. Located in the fashionable Corso Vittorio Emanuele shopping district in the heart of Milan, the store opened in June showcasing a dynamic front window LED display made up of thirty-nine Martin Professional […]
Eye invited a group of clients, partners and journalists for an exclusive VIP tour of Gatwick Airport where they showed us its new digital media solutions. Integrated into the airport infrastructure, the new platform complements Gatwick’s ongoing GBP 1 billion investment programme to help modernise the airport and transform the passenger experience. Eye’s digital developments […]
On Wednesday 9th November 2011 a group of leading movers and shakers in the DOOH industry got together at the British Museum to talk about convergence and new technologies in the digital signage sector and how brands are taking advantage of the creative and strategic possibilities presented by this medium. Last year’s session was very […]
Tomorrow (November 9th) early morning, a group of leading movers and shakers of the DOOH industry will get together again at the British Museum to talk about convergence and new technologies in the digital signage sector and how brands are taking advantage of the creative and strategic possibilities presented by this medium. Last year’s session […]
The Click On BBC Radio4 series this week, presented by Simon Cox, talked about predictive technology and how it influences the action on the advertising digital signage industry, the stock market and the health arena. “Predictive technology is influencing the decisions and choices that we make and it’s infiltrating so many areas of our lives that […]
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