Author Archive

Moscow Traffic Jams Get Something To Watch

Friday, October 28th, 2011

Geny Caloisi

Central Moscow, as we experienced first hand when we went to the DigiSky conference earlier this year, suffers from big traffic jams. Perhaps this provides advertisers with a captive audience? Well, who knows but a new LED 10mm screen from Lighthouse is taking advantage of this (if that’s the case). Positioned at the major intersection […]

Breast Cancer Care Turns Euston Station Pink

Thursday, October 27th, 2011

Geny Caloisi

Marking the 26th annual Breast Cancer Awareness Month, charity Breast Cancer Care will be turning Euston Station into a nerve centre of digital information, saving commuters the hassle of ‘checking’ the things they worry about every day before reminding them that they should check their breasts regularly. The campaign is running across the nine interlinked […]

Debenhams (Virtual) Pop Up Stores

Thursday, October 27th, 2011

Geny Caloisi

Debenhams has launched a campaign encouraging people to go to famous landmarks such as Trafalgar Square and other regional alternatives and look at them through their iPhone or iPad2 screens to see the retailer’s top party dresses pop up around the attraction. Mobile technology is now so advanced that it means the retailer can set […]

The Screen Breakfast Mtg Full House

Wednesday, October 26th, 2011

Geny Caloisi

It’s a full house at Bumpkin, Westfield Stratford City for The Screen’s Breakfast meeting… The event has kicked off with Westfield’s own strategy which we of course reported on in depth here a few weeks ago.

Intel Join #ScreenMediaExpo As Title Sponsor

Tuesday, October 25th, 2011

Geny Caloisi

News just in that Intel will join BroadSign as title sponsors of ScreenMedia Expo 2012 in London next May. Whilst BroadSign only have a small presence on the show floor (opting mainly for a big Presentation Suite above the main floor along with a private meeting room) Intel have taken a massive 100 square meters […]

Nokia Event, London

Tuesday, October 25th, 2011

Geny Caloisi

I’ve been invited to join Nokia, Spectrum Interactive and Selective Media for the launch of a new service which is described as something that “will dramatically change the way people access the internet while on the move across London.” Intrigued, I’m also told that the event will include a chance to test out the technology […]

Westfield Stratford Impacts East London

Thursday, October 20th, 2011

Geny Caloisi

“We were here first” comments Fiona Kyle, manager of brand alliance Westfield UK when we were asking her about the impact the Olympics will have in the newly open shopping centre. The Editor in Chief and I had an exclusive walk around the mall this month and we could see first hand how seamlessly digital […]

Digital View Expands into South & Central America

Thursday, October 20th, 2011

Geny Caloisi

Bob Michaels, President of Digital View’s US-based DV-Signage operation, has announced a further tie-up that will see the company’s Pro-AV and signage solutions represented across all of South and Central America. Working with Miami and Buenos Aires based specialist Pro-A/V distribution group Vitech US, Digital View has further extended the reach of its DV-Signage division, […]

Outdoor Plus Euston Underpass Goes Live

Monday, October 17th, 2011

Geny Caloisi

Only back in September we wrote that UK outdoor media owner Outdoor Plus, had been awarded the contract by Transport for London (TfL) to develop two prestigious large-scale digital screens on London’s Euston Underpass. Well as you can see above they went live Monday!

#Wired11 Day 1

Thursday, October 13th, 2011

Geny Caloisi

I reckon that there are just over 300 people at the Wired event here in London today. I’ve found one speaker interesting so far – social innovator Rachel Botsman on The future of collaborative consumption. Day two looks a bit more interesting with some emphasis on social media. The problem it seems is that there […]