Millennium Point in Birmingham has given its Giant Screen Cinema a revamp by installing four digital signage displays from AllSee Technologies in the foyer areas. Originally three display screens were supplied (one 40” Wall-mounted HD Digital Advertising Display, one 46” Freestanding Digital Poster and one 40” Freestanding Digital Poster with literature holder) displaying movie posters, […]
It is really great to see how the use of digital signage enhances visitors experience in museums and at touristic sites.Last weekend the Thames Barrier was opened and I went to see it for the first time. It’s a truly amazing piece of engineering. Besides it, by the café, there was a small visitor’s centre […]
The Caribbean island of Dominica has its first digital billboard powered by Scala digital signage software. Scala Certified Partner, FSi Creative, in tandem with their technology partner, FSi Formetco, have unveiled the widescreen digital billboard screen in the Eastern Caribbean. The screen, which went live commercially as an advertising platform on August 22nd in the […]
Ocean Outdoor and Screenreach Interactive are facilitating insurance provider swiftcover.com’s debut interactive digital campaign with an interactive, motion controlled multiplayer driving game. The campaign which will be revealed on Ocean Outdoor’s Eat Street site at Westfield London tomorrow (Wednesday 12th October) has beeen booked through Spark. The game allows drivers to compete against each other […]
JCDecaux’s work in airports is a good example of a company that has analysed and understood the space it is working with and its dynamics, to deliver a modern and flexible canvas for advertisers. I have had the privilege of getting a private tour around Terminal 5 at Heathrow this month with Liz Ross Martyn. […]
Singapore’s 2011 Elite Model Look, a competition for aspiring models to be the next ‘in’ thing on the catwalk, is using Yeahpoint’s digital mirror, MiMirror, to help aspiring models create their potential winning initial entry. MiMirror will now be rolled out across Guess stores in the country. With over 400,000 women auditioning from over 70 […]
Five years ago, on 26th October 2006, Dr Dieter Zetsche, Chairman of the Board of Management Daimler AG and Head of Mercedes-Benz Cars, officially opened Mercedes-Benz World at Brooklands, Surrey. Since its opening Mercedes-Benz World has welcomed 1.5 million visitors that have been entertained by the past, present and future from the world’s top premium […]
In a move to combine traditional billboards with modern mobile technology, outdoor media owner Primesight teamed up with EA Games to launch an innovative ad campaign for the Battlefield 3 video game at Waterloo station. This is a good example of how printed posters can become digital, interactive ads in our smart phones. The game […]
Spanish currency exchange company Maccorp Exact Change has a new digital window to attract its clients at the airport. The project, which includes a video wall network operating in Madrid Barajas Airport, supporting seven foreign exchange retail locations, has been a special subject at Madrid’s Total Media Digital Signage Show this week. Nick Gale Founder […]
Hyundai Motor Company today unveiled the widely anticipated LED billboard at the heart of London in Piccadilly Circus featuring Hyundai’s ‘New Thinking.’ The 116 sq metre space in Piccadilly Circus – previously held by Sanyo since 1978 – is estimated to be seen by over 56 million people every year including visitors to London from […]
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