Author Archive

Monaghan Libraries Update Events On Screen

Tuesday, September 27th, 2011

Geny Caloisi

Ireland’s Monaghan Community Forum has implemented a Onelan digital signage system to get closer to its community promoting local events in libraries on digital noticeboards. Onelan 510P and 620P Century Net Top Boxes (NTBs) were installed in five locations driving 42” LCD flat screens. Several NTBs are networked and controlled centrally, allowing library staff to […]

‘Let The Path Be Open To Talent’, MontNapoleone, Milan

Monday, September 26th, 2011

Geny Caloisi

‘Let the path be open to talent’ famous phrase from Bonaparte, is very adequate to describe what’s happening at a prestigious street in Milan with the general’s name, Via Montnapoleon. As we know, the fashion week doesn’t happen just in London, Paris and Milan also have their own. Whether it is to coincide with this […]

Mac Based DS In Sports Arena Makes Headlines In Sweden

Monday, September 26th, 2011

Geny Caloisi

The new VIDA Arena in Växjö, Sweden, has an innovative Mac-based digital signage system powered by ~sedna presenter. The opening of the arena made it into the front page of Sweden’s largest newspaper, where the screens were the heroes, and were described as Mighty (Maktig!). The arena, with a capacity of 6,000, is now equipped […]

Zero Creative 3D in the Fast50

Monday, September 26th, 2011

Geny Caloisi

3D media company Zero Creative has announced that it is listed as one of the fifty fastest growing technology companies of the Netherlands. The Nijmegen-based company, that created what claims is the first complete interactive marketing 3D solution (glasses-free and touch-free), now has obtained its place in the Deloitte Technology Fast50 listing. The Deloitte Technology […]

Green Video Wall For Timberland

Friday, September 23rd, 2011

Geny Caloisi

Yorkshire based digital system designers, 53 Degrees Ltd, have recently installed an eco friendly video wall using Samsung UE46A LCD LED. The backlit display can be seen at the Timberland Flagship store within the newly opened Westfield Stratford City shopping centre in East London. These screens were chosen also to reflect the company’s long-standing commitment […]

Outdoor, The Last Window Of Influence

Friday, September 23rd, 2011

Geny Caloisi

The latest research from the Outdoor Media Centre found that shoppers are indeed influenced by the advertising they see just before shopping and outdoor advertising was noticed by over 80% of the people interviewed. 72% of shoppers said they can be swayed towards a product by recent outdoor advertising and only 17% stick to a pre-determined […]

The Airport Shopping Experience

Thursday, September 22nd, 2011

Geny Caloisi

Airports are a tempting opportunity for a last minute shopping. Sometimes I think that airlines that delay their flights should cover the costs of the extra shopping I do while waiting! According to a research carried out by airport media specialist Eye, 52 per cent of people questioned say they have more time to shop […]

UrbanFlood Gets Touchy As Flooding Threats Rise

Thursday, September 22nd, 2011

Geny Caloisi

The autumn and winter do not only bring higher utility bills and cold weather but for many are also synonymous with flooding. More than two thirds of European cities have to deal with flood risk management issues on a regular basis. Early Warning Systems (EWS) can play a crucial role in mitigating flood risk by […]

Entertaining Drivers At Euston Underpass

Wednesday, September 21st, 2011

Geny Caloisi

UK outdoor media owner Outdoor Plus, has been awarded the contract by Transport for London (TfL) to develop two prestigious large-scale digital screens on London’s Euston Underpass. The two 12.2m by 3.4m LED digital screens will go live this October, completing a hat trick of high-profile digital sites for Outdoor Plus alongside The Eye in […]

There Will Be A Crown For The King Of Content

Wednesday, September 21st, 2011

Geny Caloisi

The Digital Screenmedia Association is introducing the DSA Crown Awards, aimed at recognizing the impact of excellent content in out-of-home environments through the use of digital signage, self-service kiosks, and mobile technology. The deadline is quite soon, October 3rd , but there is an online form for the entry. Applications may be submitted by companies […]