To start London Fashion week in style, Luxury LVMH brand Fendi has booked its first digital out-of-home campaign with Clear Channel’s Create team to launch its new fragrance, Fan di Fendi, during London Fashion Week. Booked and planned by KR MediaCom and Kinetic Worldwide, the London campaign includes two sites in proximity to Somerset House […]
Denmark’s Copenhagen Taarnby Community Libraries is making fine art available to all using digital signage. Combining Cumedin’s ArtPlayer, a digital signage service that displays fine art images by Monet, Van Gogh, Renoir amongst others; together with Black Box digital signage system, the libraries are able to share over 500,000 fine art images providing great ambience […]
CBS Outdoor UK has launched what it claims is the largest digital retail outdoor advertising portfolio in the UK, at Europe’s biggest urban mall, Westfield Stratford City. The new shopping mall, located near the millennium stadium, and building even more excitement for the 2012 Olympics, will be the stage for key brands including Canon and […]
At #IBC11 Prysm have borrowed space on the Harris Booth in hall 7, stand G20… It’s not the most innovative use of Prysm that we have seen but the target audience is the broadcast set designers we’d guess and the displays have been receiving a lot of interest.
Infocomm 2011 has released its digital signage stage videos, which it calls ‘educational.’ At this year’s show in Orlando, there was a nice little stage and seats to share knowledge and ask the experts about the main trends of the industry. I sat in some of these talks at the Digital Signage Application Showcase , […]
SK Telecom announced the launch of a pilot test for Smart Cart in China. Smart Cart – we’d say shopping trolley, Ed is an innovative service that uses a smartphone and a smart shopping cart equipped with tablet PC to offer diverse shopping-related information based on accurate indoor positioning technology. The company said the pilot […]
We don’t have news about shopping centres getting more screens installed every day (thank God for that), but one thing that is good to see and important to remember is to use one’s own screens to explain who we are. Here is an example of RamVision screens at Bromley’s The Glades shopping centre. The displays […]
The ‘DNA Conference’ launched its first gathering in July 14th in central London. The One-Day conference for the Digital Out-of-Home Interactive Entertainment (DOE) sector was hosted by the UK Trade & Investment (UKTI) – supporting the DNA initiative from their position of directing the Entertainment Economy initiative. Some of the people that assisted to the […]
How better to promote your new 3D smart phone than by using 3D screens? Well, LG is doing just that for the launch of its new Optimus 3D, the first smartphone to launch with a “glasses-free” 3D display. A large campaign has been launched in the UK and Europe where LG, Car Phone Warehouse, 3D […]
WIRED Magazine who are holding their inaugural conference in London on the 13th – 14th October 2011 have announced some of their speakers. Big names include Joanna Shields (Vice President of Europe, the Middle East & Africa, Facebook) and Werner Vogels (Chief Technology Officer & Vice President of Amazon.com) along with one of Israel’s first […]
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