Author Archive

The Future By Airbus Comes From The Cloud

Saturday, July 23rd, 2011

Geny Caloisi

KIT digital, a Czech Republic headquartered company that provides cloud-based digital signage solutions, is delivering Digital Signage video to Airbus. Airbus currently uses the KIT digital video management platform to communicate with its employees on a regular basis. Recently, it expanded its usage to deliver a powerful vision of the future of flight to the […]

StreetAd.TV Makes It As Easy As 1, 2, 3, 4

Friday, July 22nd, 2011

Geny Caloisi

Walking in Edgware Road, London, near the tube station, I stumbled upon an interesting display with a very clear message: if you want to advertise here follow these four steps. Interestingly, it was initially the demonstration of how to actually advertise that really caught my eye (the ‘steps’ 1, 2, 3 and 4, were a […]

#AVawards 2011 Finalists (List)

Wednesday, July 20th, 2011

Geny Caloisi

The #AVAwards 2011, which is to be held on Friday 30 September this year, has released its shortlist. Digital Signage featured in three categories: DS product of the year, Digital Signage project of the year and Digital Signage manufacturer of the year. The nominations are: Digital Signage Product of the year Datapath – x4 Wall […]

Cost Of Advertising At Piccadilly Lights Doubles

Tuesday, July 19th, 2011

Geny Caloisi

Today’s London Evening Standard carried this story… … saying that the cost of advertising at Piccadilly Lights has doubled and is only set to get more expensive as the Olympics approach.

#mwl2011 Digital View Practical Demo

Tuesday, July 19th, 2011

Geny Caloisi

At the #mwl2011 InStore show a few weeks ago Digital View had a simple but effective stand, where its players and products were displayed on a tall desk, easy to use and approachable. Above is a video they produced demonstrating its products with their varied interactive functionalities. We like

The E-dotted Line

Tuesday, July 19th, 2011

Geny Caloisi

Self service kiosks in banks have been talked about for a while. Some banks have interactive solutions that provide mainly information for customers, but what about closing the deal there and then? Well, in general, when passwords will not do, a signature is required. Signing the required documents  normally happens either at home, and then […]

Skoda Show ‘imotion’ Engagement In Prague

Tuesday, July 19th, 2011

Geny Caloisi

Czech Auto manufacturer Skoda is using ‘imotion’ digital signage screens from Infinitus for a promotion campaign at and around Prague City Museum. Skoda has participated in financing the renovation of the museum and this campaign has been designed to promote its Skoda Yeti car line as well as to showcase its social responsibility drive campaign. […]

Don’t Ignore The D In DOOH

Monday, July 18th, 2011

Geny Caloisi

Following on from the success of last year’s ‘Live Creative Competition‘ Ocean Outdoor has this year teamed up with Brand Republic to launch the Art of Outdoor Digital competition to find the best creative work in digital outdoor advertising, including full motion, subtle motion and interactivity. Ocean is inviting submissions from the creative community, with […]

Get Your Balls Signed Here

Monday, July 18th, 2011

Geny Caloisi

Outside the legendary MLB Fan Cave in New York, sports fans have a chance to participate – for the first time ever – in a MLB ball vending storefront experience, powered by Foursquare. When triggered, the one-of-a-kind storefront dispenses an official MLB baseball to the user and a few lucky baseball lovers will receive an […]

6th Digital Signage Investor Conference, NYC

Saturday, July 16th, 2011

Geny Caloisi

The Strategy Institute’s 6th Digital Signage Investor Conference is being held Monday 17th October and Tuesday 18th October in New York City. Once again the event is being co-chaired by our editor-in-chief Adrian Cotterill who will be joined this year by industry veteran Steve Nesbitt (who chaired it single handedly rather superbly I am told […]