The idea was simple enough – a campaign, devised by Grand Visual and a collaboration of media, outdoor and creative agencies, was to feature live footage from Thursday night’s star studded Harry Potter film premiere red carpet event and be streamed to JCDecaux’s Transvision digital billboards at major train stations across London between 16:00 and […]
The new M&M World store opened recently in Leicester Square giving a new lease of colour and a younger-dynamic look to the landmark space in Central London. A video wall of 4×2 46″ screens welcomes visitor on entering the store. Sales assistants dance while they wait to help you and you can find all sorts […]
Last week at the Marketing Week Live Show, POPAI UK and Ireland announced the nominations for this year’s awards, which will be presented in October this year. POPAI director Phil Day said, “We had hundreds of entries and it is very interesting to see the digital penetration on traditional displays. Categories that before had mainly […]
KPN, formerly KPN Primafoon, has re-vamped its image and interior design at 105 retail stores across the Netherlands. Transitioning to a more modern look and feel, it required a digital signage solution flexible enough to handle this large-scale project. KPN turned to Scala Certified Partner QYN in 2008 to design an integrated digital network to […]
Elektra, a Spanish chain of electric appliances and kitchen furniture, has chosen C-nario Messenger for its implementation of digital signage on its main showroom. The company is planning to roll out DS across its 17 branch stores in the coming months. The 2X2 video wall at Elektra’s main showroom in San Sebastian, called Lifeevolution, displays […]
This art installation is not necessarily digital signage, but I think it’s an interesting application of 3D mapping technology on a multi shape surface – which could be used also for signage. Production studio Drawlight in Padua teamed up with Italian plastic artist Rabarama to bring to life one of her most famous sculpture, Cocoon (Bozzolo). […]
The POPAI Awards is the biggest event in the in-store marketing calendar and winning one of the categories represents the gold standard for P-O-P in the UK and Ireland. The Awards showcase the innovation present within the sector and act as a mark of distinction for the exceptional efforts being made every day to drive […]
Visitors to Marketing Week Live’s InStore trade show at Olympia this week had another chance to see this incredibly nice curved column made up of Christie MicroTiles… Designed and built by 10 Squared this unique shape and tile combination was first shown back in May at #ScreenMediaExpo in London and here was on the 53 […]
Christie MicroTiles had further recognition at #mwl2011 this week having been nominated for a POPAI award for the work carried out together with Mood Media at the New Look store in Dublin last year. As you can see from the picture above the New Look store boosts an impressive MicroTiles video wall above the escalators. […]
At Marketing Week Live! the Social media conference was full to overflowing… As you can see from the picture above there were people on the floor, hanging over the stair case and standing outside. My quick takeaway “Brands worried about competitors and bad comments on tweets and over social media in general. Brand sentiment is […]
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