Author Archive

DOOH Consumes Too Many Watts, Say The French

Monday, June 6th, 2011

Geny Caloisi

Vincent Almela, the founder of Trigger Networks has kindly done a little bit of citizen journalism for us. While we were at #FEPE in Madrid he told me, that an article from Le Point was criticising the power consumption that DOOH screens on the underground. The article issued last March 24th, 2011 pointed out that […]

Are You Mice Or Lions?

Monday, June 6th, 2011

Geny Caloisi

The Cannes Lions International Festival of Creativity, which is being held this month from the 19-25, is the world’s biggest celebration of creativity in communications. The international advertising awards received more than 24,000 entries from all over the world. We wonder if any creative agencies in the OOH industry have participated to these awards (now […]

Keeping An EYE On The Future At #FEPE

Monday, June 6th, 2011

Geny Caloisi

I met Gerry Thorley, Chief Executive Officer, EYE Group, at #FEPE’s dinner, and he was as engaging over dinner as in his presentation where he spoke about the future of Out-of-Home and the future direction of EYE globally. Thorley said: “The future growth of Out-of-Home will be linked with new communications platforms that combine with […]

Cines Callao Show Moving Pictures On The Streets

Monday, June 6th, 2011

Geny Caloisi

Madrid’s prestigious Cines Callao will soon unveil two large LED screens from Daktronics – hidden behind this scaffolding. We learned about this when we were visiting Madrid for #FEPE a few weeks ago. The company has not yet issued an official release, but if you are walking around Madrid and you spot it, please send photos!

Beat That Coke!

Saturday, June 4th, 2011

Geny Caloisi

I thought that one of the most striking digital screens in Moscow was this circular LED for Pepsi perched atop of one of the tall buildings (Tverskaya street 19) in the city centre…. Adrian actually thought the same and when we were comparing photos of our time in Moscow it appeared that he took a […]

Chile’s Gas Station Fills Up With Onelan

Friday, June 3rd, 2011

Geny Caloisi

Pronto Copec, Chile’s largest petroleum distribution company with a ninety sites network throughout Chile, is using Onelan digital signage to bring its stores to the 21 st century. Pronto Copec wanted to replace its plastic printed posters and menu boards with a more cost effective and flexible solution that would allow it to update the […]

Конференция Digital Signage

Thursday, June 2nd, 2011

Geny Caloisi

Конференция Digital Signage – Альтернативы нет or ‘Digital Signage Conference no alternative‘ in English attracted 200 attendees in a very sunny Moscow this week. Representatives from IKEA, OBI, Melon Fashion Group, Sberbank, Lukoil, Rostiks Group and other large companies from the financial and industrial sectors, retail and Hospitality sector listened to a wide range of […]

Primesight’s Primemobile

Wednesday, June 1st, 2011

Geny Caloisi

Nigel Clarkson, sales and marketing director at Primesight, presented at #FEPE a new tool for the DS market, Primemoblie. Developed to measure how outdoor content is recalled Back in March this year, Primesight partnered with a mobile research company to launch Primemobile- a bespoke smart phone app that captures consumer interaction with out-of- home media. […]

#DigiSky And Bluefox Partner In Russia

Tuesday, May 31st, 2011

Geny Caloisi

Bluefox CEO Guillaume de la Tour has exclusively told us just before starting the DS conference here in Moscow, that Bluefox and DigiSky have signed a partnering agreement to work together in Russia and the whole of the old USSR countries. The release will be out later today. “We provide  150 channels of content in […]

MinQii Signs Up Adissy

Tuesday, May 31st, 2011

Geny Caloisi

Ronni Guggenheim, president of Minicom Digital Signage (MDS)-EnQii, told DailyDOOH exclusively, at the #DigiSky DS conference in Moscow, that ‘MinQii’ and Adissy have teamed up to distribute MDS-EnQii full solution – Ronni did NOT of course use the term ‘MinQii’ Ed Adissy, is the first pure Digital Signage distributor in the Russian market. The company distributes […]