DailyDOOH

With a little bit of help from JCDecaux and Sony, BBC News published a long article about DOOH entitled ‘Outdoor advertising goes digital.’ JCDecaux’s  CEO Jeremy Male  is quoted as saying that there is still plenty of room for growth: “The great thing about outdoor advertising is that you can’t turn the page, you can’t […]

Project Ocean, a campaign that celebrates the beauty of the ocean and wants to raise awareness about endangered fish stocks, has got a new shop window in Selfridges in London. From 11 May – 12 June 2011, Selfridges is partnering with more than 20 environmental and conservation groups to highlight the issue of over-fishing, help […]

It wasn’t all work, work, work and ‘congress’ in Madrid these last few days as attendees at FEPE’s 52nd Congress had time to enjoy the Royal Opera House this evening (at least)… Ayuda Media System’s Madalyn Roker (on the left), our European editor Geny Caloisi in the middle and Ayuda Media System’s Natalia Rojas.

Greg Grimmer  from HMDG – UK opened his presentation ‘Out with the old and in with the new’ with a quote from Edmund Burke – ‘Those who don’t know history are destined to repeat it” and added “we are an industry full of research, we must not ignore it.’ Grimmer was focusing on how to use the […]

There were good presentations yesterday here in Madrid at FEPE’s 52nd Congress and day two has really kicked off with what one could only call ‘fascinating presentations’ with the likes of Hamish Pringle from the IPA and Glen Wilson from Posterscope sharing some great insights into the OOH industry. “We have to think not about […]

LG Electronics (LG), in collaboration with augmented reality (AR) pioneer Wikitude, announced the adoption of a three dimensional AR browser on its upcoming LG Optimus 3D smartphone. The Wikitude 3D browser allows for better interaction and engagement with real-time user environments. While 2D AR only displays overlapped objects, 3D AR shows places, landmarks and objects […]

This week at #FEPE in Madrid, I’ll meet Trigger-Networks’ Vincent Almela. The company is an OOH Media Intelligence provider. Almela explains: “Our expertise is to handle OOH contractor databases combined with external databases such as, Audience Data, Bing’s POI, Google street view  and clients customer intelligence. TRIGGER-One is the web based platform that we developed […]

Norwegian company Gresvig Group has chosen ZetaDisplay’s Digital Signage media platform for its stores. Gresvig Group is divided into two areas, Sport and Textiles. The Sport division consists of the G-Sport, G-Max and Intersport chains, which are the leaders in Norway for sport and leisure equipment. Their other division, Textile, is managed via Voice Norge […]

I’ll be meeting Ian Morris, Client Services Director, Key Systems Out Of Home Software Ltd. at #FEPE in Madrid this week. The company recently partnered with SignageLive and at #FEPE, they will be demonstrating once again how Key Systems software and the Signagelive network can work together. Morris said: “We have extended the Fusion Media […]

I asked some of the companies I met at #ScreenMediaExpo to let me know what their views on the show were and what did they expect from the two days expo. Maja Trajkovska, Sales Coordinator at Vizrt UK told me “The show is still small and has a lot of scope for growth. The attendance was good, […]