Author Archive

United We Are Stronger

Tuesday, May 17th, 2011

Geny Caloisi

The Digital Signage Federation [DSF] has joined Digital Place-based Advertising Association (DPAA) .The DSF, founded in February, 2010, is a non- profit trade organization serving the digital signage industry. In only one year, the DSF has grown to over 300 members in 33 countries including: Mexico, the Czech Republic, France, Germany, Italy, Lebanon, Portugal, UK, […]

Brazil Leads The Way In DOOH Latin America

Tuesday, May 17th, 2011

Geny Caloisi

Brazil is finding its place as a major player on the digital signage sector in South America. In fact the Brazilian Out-of-Home Association (ABDOH), has joined  the Digital Place-based Advertising Association [DPAA]. Founded in April 2008, ABDOH’s current 16-member organization is comprised of the most influential DOOH operators in Brazil. The mission of ABDOH is […]

Digital View At ScreenMedia Expo 2011

Monday, May 16th, 2011

Geny Caloisi

Digital View, the digital signage display and media player solutions provider, will be exhibiting solutions from both its component and finished product divisions at this week’s #screenmediaexpo on 18th & 19th May 2011 in London. Working with TrueColours – the specialist UK signage solution distributor – (on Booth #E19) Digital View’s Signage Division will be […]

Starcom Bags Festival of Media Awards

Saturday, May 14th, 2011

Geny Caloisi

The single most successful campaign at this year’s Festival Of Media Awards was a campaign for a rock band in Norway that cost just €800.  Winning ‘Best Use Of Content’, ‘Best Earned Media’ and ‘Best Social Strategy’ – in fact every category for which it was shortlisted – the campaign has left its mark on […]

LoveContent Award Nominations Announced

Friday, May 13th, 2011

Geny Caloisi

The LoveContent Judging Panel announced the nominations for next week’s inaugural LoveContent Awards, to be held at ScreenMedia Expo 2011 on the evening of 18th May. At a keenly debated morning session held today at Spafax’s London HQ, the judging team worked their way through over 120 submissions to single out 13 of the very […]

Eye Balls On Busses In Madrid With C-nario

Friday, May 13th, 2011

Geny Caloisi

Madrid’s public bus company, EMT Madrid, will install digital signage systems on its buses, based on C-nario Messenger software.  Telefonica, one of the largest telecommunications companies in the world, is responsible for the implementation of the project. Empresa Municipal de Transportes de Madrid S.A. (EMT Madrid) operates 2,100 buses on 217 lines across Madrid, Spain’s […]

Coca Cola’s 125th Anniversary

Thursday, May 12th, 2011

Geny Caloisi

Fizzy drink giant Coca Cola celebrated its 125th anniversary on May 8th. The celebration was indeed an excellent example of global media communications. Aside from using its 26 storey building as a giant projection screen on its home town of Atlanta, Coke’s anniversary was homeaged by its fans world wide through social media and youtube. […]

Haivision at CommunicAsia2011

Thursday, May 12th, 2011

Geny Caloisi

Haivision will show its fifth-generation H.264 technology, the Viper, at CommunicAsia2011, held in Singapore on June 21-24. The Viper, a compact, integrated appliance for capturing, streaming, reviewing, distributing, and publishing multistream content, can be used as a stand-alone device. It supports record/review/publish and live-streaming applications. The Viper’s touch screen provides a simple user interface programmed […]

LoveContent Annual Awards

Thursday, May 12th, 2011

Geny Caloisi

The LoveContent Annual Awards celebrating the very best in digital-out-of-home campaign content and the digital advertising networks that support it, will be held on May 18th during #ScreenMediaExpo at Earls Court 2 in London. The special evening drinks event on the first day of the show will happen shortly after RapidTV / DailyDOOH’s Digital Signage […]

You Can Never Have Too Many Apps

Thursday, May 12th, 2011

Geny Caloisi

India: Sourcebits, a provider of consumer and enterprise mobile app development services, has raised $10 million in funding, from Sequoia Capital and IDG Ventures. The company will use the funds to set up engineering and sales centers in the US, and expand its design engineering team in India and Europe. Sourcebits counts 300 engineers and designers, […]