New research from OgilvyOne & OgilvyAction Global Mobile Retail says that shoppers will become increasingly sophisticated in their use of mobile phones to make informed buying decisions and facilitate purchases while in the retail environment. Ogilvy advises marketers to adopt a mobile CRM (mCRM) approach and embrace openness and transparency to build trust and maximize […]
The first day of the Festival of Media in Montreux emphasised that the secret to effective communication is listening to your customers. This is not something new, but what has changed is how it is done. Big brands such as Dell, Coca Cola and Vodafone are making use of social media to maximise the impact […]
Flypaper Studio, a creator of Flash and motion graphics software, has signed a US distribution agreement with Ingram Micro, a global IT distributor. Ingram Micro will market and sell the Flypaper content creation platform to IT resellers throughout the US. This adds to Flypapers distribution partnerships signed last year. The new agreement broadens Ingram Micro’s […]
Venezuela: Bancaribe, an important Venezuelan bank, is using digital signage to keep its employees informed through screens located on all floors of corporate headquarters. The information displayed on the screens is tailored to provide content relevant to where the screen is located. Digital Signage specialist Imvinet worked closely with Bancaribe to achieve the desired effect. […]
Venezuela: Gelato e Caffe, an expanding franchise of ice creams in Venezuela, has decided to further its relationship with its clients by implementing digital menu boards linked to Twitter and Facebook. Venezuelan Digital Signage specialist IMVINET, was contracted to develop and implement a dynamic Digital Signage MenuBoard to integrate, not only the product options available, […]
The Festival of Media LatAm 2011 is being held 12th – 14th October in Miami.
The Glorietta and Greenbelt cinemas in The Philippines’ Ayala Shopping Malls, welcomes its visitors with 22 LCD screens powered by Cayin’s digital signage players. This project was conducted and implemented by Mediacast Digital Group, Cayin’s certified reseller in the Philippines. The new digital screen network has livened up the environment and simultaneously simplified daily operation. […]
This Sunday I’m off to Montreux for the Festival of Media (May 9-10) , dedicated to media creativity and innovation. In its fifth year, the global festival will be attended by leaders from international and pan-regional advertisers, media agencies and media owners. The event should provide us with an insight in media innovations as well as […]
We’ve heard that a New York City bus terminal, has a surprise in store which will be unveiled next Tuesday. According to our sources the terminal’s façade will get a face lift by using A2aMedia’s Mediamesh.
Sweden: ZetaDisplay and Hemmakväll have signed a co-operative agreement whereby ZetaDisplay becomes a total supplier to Hemmakväll for its media platform for Digital Signage. Hemmakväll has been using Digital Signage for the last three years and now wishes to move a stage further in its development, together with ZetaDisplay. Hemmakväll, Sweden’s largest home entertainment chain, […]
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