Freggo ice-cream, wanted to take its customer’s experience of its frozen delights beyond the sense of taste and smell and actually allow them to visualise flavours. Working with OgilvyOne London, Freggo unveiled its latest campaign at the Menier art Gallery in London. The campaign, called ‘Taste,’ uses ‘data visualisation’ technology as part of the Sensational […]
WIRED Magazine’s inaugural conference will take place in London 13th – 14th October 2011. This compelling two day event will bring the values of WIRED magazine to life in a “live” environment designed to stimulate as much debate off stage as on it. From business to architecture, the environment to nanotechnology, pop culture to data-mining, […]
CBS Outdoor UK has teamed up with tastecard, the UK’s largest diners club, to launch a campaign showcasing the club’s London locations on Cross-Track Projection screens (XTP) across the London Underground. The campaign, launched this week, features 20-second video ads across 100 screens at 18 London Underground stations, comprised of maps detailing tastecard affiliated restaurants […]
Prysm has launched its new line of retail solutions: the Digital Mannequin, Digital Kiosk and Digital Widescreen, all powered by its Laser Phosphor Display (LPD) platform. Prysm’s high-definition stackable display tiles can be organized into any size and shape, enabling retailers to deliver unique product content and increase store traffic, while providing a more engaging and […]
This has been a great weekend for all royalists around the world. HRH Prince William and Catherine Middleton’s wedding attracted thousands in central London and around the world millions more people were glued to their TV screens. But what if you are driving somewhere and you didn’t get to see Kate’s beautiful dress?, Well, courtesy […]
Popai is organising a seminar on May 19th about the unseen elements of a display – the fastener, tape or adhesive that holds it all together and enables it to perform. These are often very important in terms of functionality, durability and end-of-life. With practical presentations, demonstrations, a panel debate led by Cadbury and Dyson […]
Millions of travelers passed through Spain’s airports in 2010. This year, airport retailer Aldeasa plans attract them better thanks to its new-and-improved digital signage network. The company had been looking for an engaging way to capture the attention of the millions of time-pressed fliers racing between terminals in airports across Spain. Digital signage proved just […]
Premium chocolate brand Green & Black’s have produced a tactical one-day Royal Wedding campaign which will run across all JCDecaux’s London Rail digital 6 sheets (D6s) on Kate and William’s wedding day 29th April. The digital outdoor campaign will reach the public travelling to and from the wedding celebrations in London and was booked with […]
Russian Digital Signage company DigiSky is organizing a DOOH conference on May 31st. Held at the Korston Hotel in Moscow the conference, called «Digital Signage, there is no alternative!», will focus not only on emerging technologies in the sector but also on digital signage as an unavoidable business opportunity. Adissy, is the technical partner for […]
American online media outlets have generated more coverage of Prince William and Kate Middleton’s upcoming wedding than their counterparts in the United Kingdom, according to a study by the Nielsen Company. The study analysed online media content from 1 November 2010 to 3 April 2011, and shows that the United States had a higher share […]
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