Author Archive

Hello! And Ocean Get Hitched For Royal Wedding Campaign

Friday, April 22nd, 2011

Geny Caloisi

Hello! magazine has teamed up with outdoor media owner, Ocean Outdoor, to create a media first in  celebration of the Royal Wedding of Prince William to Catherine Middleton. From midday on Friday, 29 April, Hello! will feed through pictures from the wedding day, as and when they happen, to Ocean’s Two Towers digital outdoor displays […]

Top OOH Experts Announce For The Flex

Friday, April 22nd, 2011

Geny Caloisi

The FLEX London Conference has released its speaker list. Running alongside the #ScreenMediaExpo, is the FLEX London DOOH Conference covering a wide range of presentation topics, case studies, research and insight across growing new media channels including social media, mobile integration, interactivity, augmented reality and 3D. Sponsored by Grand Visual confirmed speakers so far are: […]

HP Appoints Veteran Marketeer As Chief Marketing Officer

Friday, April 22nd, 2011

Geny Caloisi

HP announced that Martin “Marty” Homlish will be joining the company as executive vice president and chief marketing officer. In this position, Homlish will be responsible for overseeing and leading marketing across the company and will become a member of the company’s Executive Council, reporting directly to Léo Apotheker. Homlish has more than 25 years of […]

Intel’s Connected Store At Screenmedia Expo

Thursday, April 21st, 2011

Geny Caloisi

Intel has just confirmed it will present ‘The Connected Store’ at this year’s #ScreenMediaExpo. Intel’s ‘The Connected Store’ will be located on Stand E7 showing visitors how Intel technology is enabling the future by enhancing the in-store customer experience while retailers reach their operations goals. Experience interactive digital signage that allows users to visually access […]

YouGov: Tablets Cannibalising Laptops

Thursday, April 21st, 2011

Geny Caloisi

YouGov an international market research agency, has carried out a new research on tablet computers called ‘TabletTrack’ which revealed that approximately one in twelve Tablet owners (8%) purchased a tablet instead of, or to replace a desktop computer, laptop or other computer, with 11% of Samsung Galaxy Tab and 7% of iPad owners doing so. […]

Kiev Stadium Installs Enclosed DOOH

Thursday, April 21st, 2011

Geny Caloisi

The forthcoming UEFA Euro 2012 championship is being held in the Ukraine and Poland next year, with UEFA wishing to promote football in areas not previously having hosted the tournament. However the stadiums need to be updated to cope with the influx of people expected next year and weather conditions place special challenges to the […]

‘Gamification’ In Shoredtich

Thursday, April 21st, 2011

Geny Caloisi

Digital Shoreditch, a festival celebrating everything digital that happens in Shoreditch, will open on the first week of May. Many creative digital companies are based in this area of London. The festival opens up the debate on the impact and importance of digital technologies across a wide cross section of industries; nurturing and connecting the […]

Urban Life Survey Shows Smart Phone Usage Spread

Wednesday, April 20th, 2011

Geny Caloisi

A new research found that the use of smart phones is now very much part of the urban everyday life and people are keen on seeing more interaction and dynamic advertising. Out-of-home communications agency, Posterscope UK and free London newspaper, Metro UK have collaborated on a research study to further understand the attitudes and behaviours […]

M&S Sustainable Learning Store Opens

Wednesday, April 20th, 2011

Geny Caloisi

Marks & Spencer has unveiled its greenest ever store at Ecclesall Road in Sheffield. The store is the first of a number of new stores billed as ‘Sustainable Learning’ centres, that are part of M&S’ drive to become the world’s most sustainable major retailer by 2015. The 12,400 sq ft store, built on a former […]

Clear Channel Uses 3D To Promote Animated Movie Rio

Wednesday, April 20th, 2011

Geny Caloisi

For the launch of Twentieth Century Fox’s new animated movie Rio, Clear Channel has created a campaign to run vacuum molded six sheets around the UK and in Milan. Booked by Posterscope and designed by Clear Channel’s Create Team, the six sheets show the main character Blu’s 3D beak poking out between two bikini clad […]