Author Archive

Minicom Digital Signage Solution Days 2011

Wednesday, March 30th, 2011

Geny Caloisi

Celebrating its first year as an independent company, Minicom Digital Signage (MDS) is holding a Solution Days in Israel (April 5th to 7th), to communicate on its strategic repositioning in the digital signage industry, to share digital signage market trends on a global level, and to present innovative solutions to solve challenges of today & […]

Augmented Reality Explained

Monday, March 28th, 2011

Geny Caloisi

A new study into augmented reality (AR) shows that 62% of B2B and B2C marketers are considering using the technology, but the majority are still unsure about exactly how to use it or what its benefits are. Augmented reality is a term for a camera enhanced view of a physical real-world environment, where virtual elements […]

IVCA Awards 2011

Friday, March 25th, 2011

Geny Caloisi

I’m getting ready for tonight, Friday 25th of March, for the IVCA awards. I’ve been going to the International Visual Communications Awards for the past five years. The evening at the Grosvenor House Hotel in Parklane is very glamorous and the awards most interesting. I have been a judge on these awards for the past […]

Laser Illuminated Projector Association

Friday, March 25th, 2011

Geny Caloisi

Back in February we reported about a Future Trends conference that Electrosonic’s founder Bob Simpson gave at #iseurope. Amongst the trend mentioned was laser beam projectors, which allow for brighter images and smaller lenses, ideal for environments with high ambient light, such as the ones where digital signage is. The trend seems to be getting […]

Sky Brings HD To Its DOOH

Thursday, March 24th, 2011

Geny Caloisi

BSkyB’s iconic Sky flagship store in London’s Westfield Shopping Centre has been given a digital signage facelift, to show its HD TV and 3D channels in better quality. Although the shopping mall only opened in 2008, Sky was aware that its digital signage hardware looked under-specified due to the high ambient light afforded by the […]

LoveContent Annual Awards

Tuesday, March 22nd, 2011

Geny Caloisi

Celebrating the very best in digital-out-of-home campaign content and the digital advertising networks that support it, The Screen will host  the first LoveContent Annual Awards and exhibit the LoveContent Gallery at #ScreenmediaExpo 2011 (Earls Court on May 18th & 19th 2011). The awards, sponsored by specialist WPP agency SpaFax, will be held on the evening of […]

Digital View Releases Three All-In-One LCD Displays

Tuesday, March 22nd, 2011

Geny Caloisi

Digital View, a manufacturer of LCD display controllers and digital media players, is presenting three new all-in-one combined LCD display and digital media player kits at US exhibition Global Shop 2011 later this month. These slimline and lightweight ‘open chassis’ systems have no external enclosure, but have all the parts pre-configured and mounted on a single […]

Debenhams Launches Android & Nokia App

Tuesday, March 22nd, 2011

Geny Caloisi

UK retail giant Debenhams has launched an app for the professional shopper for Android and Nokia phones, on the back of its iPhone app launched at the end of last year, making the retailer the first, on the high street, we think, to offer apps for the three key smartphones. The free-to-download, fully transactional app […]

#rwc20 This Is What I Call Retail

Monday, March 21st, 2011

Geny Caloisi

The Retail Week Conference 2011, a two days conference held in London last week, attracted over 900 attendees (double from last year), presenting 70 speakers on around 50 sessions. The conference was accompanied by an exhibition with big names such as BT, Barclays and Experian taking up stands for the chance to engage with the […]

iDklic Supports The Red Cross

Sunday, March 20th, 2011

Geny Caloisi

In an effort to aid Japan with its recent troubles, iDklic, a Belgian company which specialises in dynamic advertising, has decided to offer again its airtime to the RedCross and support their fundraising campaign for the Japanese Earthquake disaster. iDklic created and broadcasted a spot for the Belgian Red Cross on their network of 600 […]