Postar, the audience measurement body for out-of-home advertising, has hired technical research consultants Katherine Page and Ivor Hussein to support its development process. The company uses innovative technologies such as GPS meters and eye-movement tracking devices to create an out of home advertising currency used by media agencies and media owners. This year Postar is […]
Here’s Amscreen’s Comic Relief effort… It’s ‘red nose day’ this Friday for those readers NOT in the UK and not in the know and Amscreen have made a huge donation by giving free airtime.
New research by British Telecom (BT) found that British retailers are focussing their technology investment, on cost cutting and driving internal efficiencies over the next 12 months. The research also confirmed that customers are demanding more innovative technology to have a more rewarding shopping experience. Responding to these needs BT has launched BT Expedite. This […]
Passers by at Victoria Station in London had a chance to interact with gorgeous angels, all be it only in a virtual manner. Lynx brought to the general public its Lynx Excite Fallen Angels ad on the first weekend of March. By standing on a hot spot, the public could experience a bit of augmented […]
STRATACACHE is showcasing its newest product, PrimaSeeTM, a translucent display at Retail Business Technology Expo in Earls Court today and tomorrow (March 16-17). Providing an innovative, interactive experience for consumers, PrimaSee is ideal for freezer/cooler doors, end caps, display cases, countertops, and store fixtures in retail environments where brands can light up their messages and […]
Taiwanese company Shuttle, a designer and manufacturer of high-performance small form factor (SFF) PC solutions, has introduced its new line up of Shuttle Digital Signage Players. The Shuttle Digital Signage product line will be expanded to include new turnkey content players – preconfigured for good, better, and best performance – as well as its new […]
Promotion Expo, an exhibition held in Milan last week, gave an important position to Digital Signage. The show covers the entire range of loyalty programs, premiums, business gifts, licensing, direct marketing, events, digital signage and in-store communication. This year on its 20th edition, Promotion Expo welcomed 8,000 visitors and had over 70 exhibitors. AssoDS, the […]
Avenview, an American manufacturer of audio video distribution and computer signal connectivity product solutions, saw the potential business opportunity in the Digital Signage sector in Europe and decided to open a new office in the Netherlands. Launched at ISE 2011, Avenview Europe offers Avenview’s products, such as AV splitter, DVI extender, video processor and HDMI […]
ConnectIT, a Belgian distributor of IT products with over 50 stores across Belgium, has installed an in-store digital signage network at 21 of its stores. Based on Harris InfoCaster digital signage technology, the new in-store network aims to improve overall customer experience by carrying content from ConnectIT’s in-house channel, ‘InfoIT’. ‘InfoIT’ drives information to over […]
Screenreach Interactive, a tech start up from the UK, has launched Screach – an interactive digital media platform that enables users to create real-time two way interactive experiences between smartphones and screen content with no need for additional hardware. The two-way nature of Screach means consumers can interact with content and win instant, real-world prizes […]
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