Free London newspaper Evening Standard, has picked up on Outdoor Media Centre’s (OMC) competition to vote for the best billboard poster of all time, a sign of how pertinent OOH is for society in general. All the posters you can browse on the OMC’s website are print, not digital and they are truly unique. Some […]
Finally we have a chance NOT to get stuck in traffic jams! Publicly located screens across Europe, the United States and Canada will be able to broadcast live traffic status news, thanks to a deal between Infotraffic and INRIX, a global leader in traffic information. The agreement, announced at Digital Signage Expo in Las Vegas, […]
Dirk Hülsermann, Manager of VUKUNET DOOH Solutions at NEC Display Solutions Europe, is preparing his plans to reach the European market, catering of course for the different ways in which each country operates. Freshly back from a trip to the US, where he had an in-depth look at how VUKUNET has worked in its first […]
Digital Signage debuted at Pure London, a fashion show held back in the middle of February (13th -15th Feb 2011) and attended by 16,000+ people. Woolenstocks, a London-based footwear company, is one of the companies who invested in the use of digital signage for the first time at Pure London AND who reported a 40% […]
Last week we reported about the growth of digital cinema and how this can contribute to the expansion of digital signage market. Next week in London there is the International Film Tourism Conference, which will explore the huge marketing and visitor impact phenomenon of film and television tourism. One which takes film tourism into destination […]
Outdoor media company Ocean Outdoor, has hired Rob Hesketh, former head of the client strategy division at JCDecaux, as an Associate Director. Hesketh will work across poster specialists and their associated group agencies, focusing on key client business development. He will also cover Head of Digital Claire Shooman’s responsibilities, liaising with creative agencies, whilst Claire […]
Air BP, the specialised aviation division of BP, has adopted digital signage to communicate with its staff. AllSee Technologies 19” Digital Advertising Displays were used to narrowcast the Safe2go project. Screens were installed into 26 aviation fuelling stations at airports across the UK. Using this method of internal communication meant that all locations could be […]
ЕКТА manufactured, assembled and launched 4 LED screens on the tower at Independence Square in Kiev, functioning both as a clock and as full-color multimedia screens. The reconstruction of the main national clock located at the Labor Union House at the Independence Square is complete. The old electronic clock had become obsolete – time and […]
The latest Breakfast Briefing, organised as usual by The Screen and held this time at the VUE cinema in Westfield talked about the ‘Rise of Digital Cinema’ and how digital out-of-home is being used to transform the cinema-going experience. As The VUE marketing director Mark de Quervain explained, “We have deliberately chosen to have our […]
Swedish retailer H&M has a jaw dropping digital signage installation on its flagship store in the Champs-Elysees. There are a total of eleven double sided 103in screens that move up and down the store and also go side ways on the top floor window. As the screens move, images change and I could have stood […]
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