A new term is being introduced to the marketing and advertising vocabulary, ‘Gladvertising’ – gladvertising is a way of advertising based on emotion recognition software (ERS) and cameras to detect whether consumers are happy, tailoring adverts to their mood. The Centre for Future Studies has carried out a report, called ‘Up Front and Personal’ and […]
Dutch company ICMoving, working with Scala Certified Partner M-Cube, has installed a digital signage TV Network at Italian airports. The network today spans 170 high-definition LCD displays in high-traffic airport locations in Italy, broadcasting to more than 100 million travelers. ICMoving claims that creating the first outdoor digital network has changed the ‘television-like’ perception of digital […]
EuroShop 2011, the large trade fair for retailers held in Germany every three years had a strong Digital Signage presence, according to Nick Gale from Realisation. He went to the last two days of the show and undertook a bit of citizen journalism for us. Gale reports, “Hall 5 at Euroshop in Dusseldorf was buzzing […]
The Imperative Group, an independent digital out of home development and execution consultancy, has launched an entry level product aimed at optimising early stage thinking when businesses are looking into investing in digital out of home media. The Network Development Blueprint (NDB) exposes a customers’ options (digital screens, interactive displays, mobile and social media), uncovers […]
Ram Vision has opened an associated Regional sales office in Chelmsford, Essex. The office is headed up by Sales Manager Tony Hague. Hague, who has over 20 years experience in the digital advertising sector, commented, “I have always said that when your job is not the most exciting thing in the forefront of your mind, it […]
JCDecaux’s three sided rotating ‘toblerone-shaped’ blades billboards, otherwise known as Trivision, Prismavisions or Ultravisions, are to be discontinued and replaced by a variety of formats including digital. Trivisons were an innovation in display when they were first launched 30 years ago as they enabled three creatives to be shown on one site, however their benefits […]
The lobby area of Ernst & Young’s London HQ in the South Bank, has a new modern look with a large wall of Christie MicroTiles and large format LED from screen manufacturer Ignition ‘bookending’ the MicroTiles. The wall display, made out of 160 Christie MicroTiles, shows current affairs news, financial news, Ernst & Young news feed […]
Ford is launching an augmented reality campaign featuring the new 7 seat Grand C-MAX car on JCDecaux Innovate’s mall six-sheet screens in the UK. The campaign allows people to handle and explore miniaturised 3D ‘virtual’ models of the cars on screen and in the palm of their hand. The campaign, created by Ogilvy & Mather […]
Scala is now offering the measurement capabilities of Intel® Audience Impression Metric (Intel AIM Suite), with its Scala Ad Manager advertising management software. The underlying technology for Intel AIM Suite is Anonymous Video Analytics (AVA), which uses the Intel Core processor family and small optical devices connected to a digital sign. Intel AIM Suite software […]
Israeli company DGScreen, a new provider of web-based, digital signage advertising systems, will launch its DGScreen SaaS (Software as a Service) digital signage solution at #dse2011 DGScreen comprises the patented AdBox, a robust, compact media player which is simple to connect and easy to use. Because it is a dedicated appliance, the AdBox doesn’t require […]
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