Author Archive

LoveContent Hits The Streets

Tuesday, January 10th, 2012

Geny Caloisi

In the first event of 2012, The Screen will be looking forward to the 2nd annual LoveContent Awards 2012. At a special briefing, to be hosted by 2012 LoveContent sponsors Kinetic and Spafax, attendees will be treated to a breakfast double; including an introduction to the 2012 awards over coffee and pastries at the Spafax […]

A Magical New Shopping Experience?

Monday, January 9th, 2012

Geny Caloisi

ComQi has just announced the launch of a new retailing product called delayMirror. delayMirror we are told, is a ‘video mirror’ that provides a continual delayed video feed which allows shoppers to see themselves as they were three seconds ago. In a dressing room it allows the shopper to twirl and see the clothes they […]

FEPE 2012 Opens Registration

Monday, January 9th, 2012

Geny Caloisi

Registration for the 53rd FEPE International Congress in Italy is now open for online booking. The event will be held on the 13th – 15th June 2012 at the Rosa Grand Hotel, Milan. We went to FEPE last year in Madrid and, although it was about digital and traditional out of home, the presentations were […]

Yoko De Souza Joins Amscreen

Monday, January 9th, 2012

Geny Caloisi

Amscreen, the UK’s largest nationwide digital media network owner has appointed former Titan Outdoor and JCDecaux director Yoko De Souza to the new role of director of client sales – folks that we respect in the UK industry tell us that Yoko is excellent and this is a great appointment, Ed. Yoko will report to […]

London To Become The Hottest Spot In Europe

Friday, January 6th, 2012

Geny Caloisi

This year mobile operator O2 is launching Europe’s largest free wi-fi zone in central London. The ‘zone’ will be running across the boroughs of Westminster, Kensington and Chelsea leveraging a system installed on street furniture. O2 said the deal, which will have no cost to the taxpayer, will enable visitors to “make the most of […]

Retail Marketing And In-store Communications Conference, London

Friday, January 6th, 2012

Geny Caloisi

POPAI UK & Ireland’s Flagship Conference of the year will host some of the most sought-after and leading P-O-P professionals in the industry. Their Retail Marketing & In-store Communications Conference takes place on Thursday, 2nd February from 09:00am – 3:30pm at The Commonwealth Club, 25 Northumberland Avenue, London, WC2N 5AP. For more information see www.popai.co.uk/events

Imagesound-Asia Opens For Business This Month

Friday, January 6th, 2012

Geny Caloisi

In-store music provider Imagesound tells us that Imagesound-Asia opens for business this month. Peter Day, Regional Sales Manager Imagesound Asia commented “It gives me much pleasure to join Imagesound Asia and be part of the group’s expansion strategy. As a fast developing in-store music provider in the international market and with the blooming marketing in […]

Otrum Embraces IBM SmartCloud Enterprise

Thursday, January 5th, 2012

Geny Caloisi

Norwegian digital signage company Otrum is one of the first IBM customers in Norway to fully commit to cloud-based services. The company has migrated all digital signage clients to the IBM SmartCloud Enterprise (SCE), a move that eliminates the need for hundreds of physical servers at customer sites. Otrum provides interactive TV solutions and content […]

TfL And CBS Outdoor Are Friends Again

Wednesday, January 4th, 2012

Geny Caloisi

Despite reports that CBS Outdoor was threatening to terminate the GBP 1 billion Tube ad contract, we just received a notification from Transport for London (TfL) confirming that CBS Outdoor will retain responsibility for all adverts on the London Underground network through TfL’s commercial advertising concession. CBS Outdoor has held the commercial advertising concession since […]

All I Want For Christmas Is A Smart Phone …

Tuesday, January 3rd, 2012

Geny Caloisi

All I want for Christmas is a Smart Phone …err and one Billion Apps. Flurry, a company that carries out mobile app analytics, has released new research revealing that the last week of 2011 saw the highest number of device activations and app downloads in iOS and Android history; having broken the one billion app download […]