Author Archive

Magenta Research Sales & Marketing Manager

Wednesday, December 8th, 2010

Geny Caloisi

Magenta Research continues re-shaping its organisation, this time announcing the promotion of Rob Muddiman to Director of International Sales. In this new role, Muddiman will be tasked with the expansion of Magenta’s business globally. Muddiman initially joined Magenta in April 2009 as the European Manager where he, according to the company, significantly grew the European business […]

In Store Fashion Show At Vivienne Tam

Monday, December 6th, 2010

Geny Caloisi

Hong Kong: Vivienne Tam, one of Asia’s most renowned fashion designers, is luring its customers to look into her new collections, with a floor to ceiling LED display at its 1881 Heritage shop in Tsim Sha Tsui. Designed to follow Vivienne Tam’s style of matching traditional Chinese elements with 21st century fashion trends, the store […]

Scala At Singapore Youth Olympic Games 2010

Monday, December 6th, 2010

Geny Caloisi

Scala powered the visual communications network at the Youth Olympic Village (YOV) at the inaugural edition of the Youth Olympic Games (YOG) held in Singapore from the 14 – 26 August, 2010. Nanyang Technological University (NTU) in partnership with Click Grafix were awarded the privilege to deploy and manage the digital signage for the Youth […]

JCDecaux To Double Mall and Rail Digital Presence

Friday, December 3rd, 2010

Geny Caloisi

Speaking in London earlier this week, Jeremy Male, CEO UK & Northern Europe of JCDecaux, announced that the company will double its digital presence in rail and malls in the UK by Q3 2011, making digital Outdoor a truly national proposition. JCDecaux will launch the first national rail D6 network and extend the mall D6 […]

Total Media Awards Recognises Christie Innovations

Friday, December 3rd, 2010

Geny Caloisi

Spain: Visual solutions manufacturer Christie received two Total Media Awards, presented at the digital signage fair in Madrid. Christie was awarded in the “Innovative Solution” category for Christie MicroTiles, and in the “Best Projector” category for Christie Mirage WU7K-M. The Total Media awards were created to recognise the most outstanding and innovative technological products in […]

Burger King’s Digital Menu Boards Up Sales

Thursday, December 2nd, 2010

Geny Caloisi

Burger King has seen its sales rise 63 per cent after just a year using digital signage for its menus instead of light-box display menus. SSP, operator of more than 700 food outlets, has been replacing static light-box display menus in their Burger King restaurants with digital menu boards powered by www.scala.com. Working closely with […]

WikiLeaks Gets Everywhere

Wednesday, December 1st, 2010

Geny Caloisi

Adrian told me he figured it was only a matter of time before WikiLeaks cropped up on digital signage and he was right. On my travail into London Wednesday lunchtime I noticed that the Guardian UK newspaper seems to be running a campaign on JCDecaux’s network of D6 screens in rail stations in London. A […]

Hi-De-Hi Campers!

Wednesday, December 1st, 2010

Geny Caloisi

UK holiday resort company Butlins, reported a 22 per cent increase in product sales since it installed a Scala powered Digital Sigange system from Beyond Digital Systems. Butlins uses the digital marketing solution to keep its guests updated, within a few seconds, of current on-resort promotions. More than 25 integrated screens have now been installed […]

What’s New Pussycat?

Tuesday, November 30th, 2010

Geny Caloisi

Reebok chose Westfield’s Ocean Outdoor LED screen as the perfect medium to launch its new ZigTech trainer in the UK. Presented by Nicole Scherzinger, Pussycat Doll and Lewis Hamilton’s squeeze, the event was streamed live on Ocean’s full-motion digital billboard. It started at 1pm when Nicole appeared in front of Ocean’s landmark screen for an […]

Open Mind, Open Ear For Christmas

Tuesday, November 30th, 2010

Geny Caloisi

Christmas trees, fairy lights, red hats with white fluffy brims; they are all the range at this time of year. I bet you that the first Christmas glitter you see sparks a little smile (usually a sign of disbelief that it’s this time of year again), followed by the panic of ‘What do I need […]