Fashion brand Guess’s new flagship store in London is seducing its customers with its own scent, custom visuals and music channel, created by Mood Media Corporation. Guess has chosen to use a version of its own in-store fragrance, ‘Seduction’, with the help of Mood Media to create a sensorial shopper experience worth returning to. Designed […]
We spotted this on our way into London this morning and a quick phone call later to the lovely PR folks at JCDecaux gave us the inside scoop… Late last night JCDecaux took a booking from Hello! Magazine and this morning, 20 PrimeTime digital screens in London are showing Hello!’s congratulatory message to Prince William […]
In a media first, British Gas is literally turning Sky News’ Showbiz news upside down, as part of an innovative campaign, planned and booked through Carat and Posterscope, running on JCDecaux’s digital screens in rail stations nationwide. From 15 November commuters at railway stations checking Sky News updates on JCDecaux’s digital screens have been seeing […]
The UK’s largest nationwide digital media network owner Amscreen today announced a five year deal with motorway service area provider, Moto Hospitality Ltd. Over 100 digital signage screens will be installed into Moto’s forecourt stores and also into the WHSmith stores situated within these service areas. The deal will see screens installed into all 53 […]
Joint research from Kinetic and JCDecaux has revealed that Facebook and other social media channels are becoming a natural partner for Out of Home (OOH) advertising in the same way that YouTube has extended the reach of TV commercials. The Social Pioneers study shows that 16-24 year old consumers see conventional advertising as a significant […]
Layar, probably the world’s largest platform in mobile augmented reality, has secured EUR €10 M in growth capital. The round sees Intel Capital enter as a shareholder whilst Prime Ventures expands its share. By investing in Layar, Intel Capital joins Prime Ventures and Sunstone Capital, who have already funded the Amsterdam based firm in its […]
Oliver Tiersch, a student at the new London School of Communication Arts 2.0, has won Clear Channel’s Quick Fire Pitch competition. The live final, hosted by Kate Russell, Presenter of Webscape, BBC Click, took place at the Royal Society of Arts last week on 10th November, as part of Clear Channel’s fourth annual Ideas seminar. […]
These displays were spotted at a petrol station on the motorway from Bordeaux to Paris… The small screen on top of the stack of DVDs for sale, was frankly quite useless. No sound. No subtitles or text – just moving images on a very small screen. It was strategically located near the tall tables where tired […]
Simon Sugar’s twitter stream has become an invaluable source of London based digital signage pictures recently and his latest (shown below and up on YFrog here) where he said ‘Nice ad display from CBS Bond St’. has been noted before by the DailyDOOH team – vinyl / static posters, combined with simple animation using digital […]
Paul Smith’s Spring/Summer 2011 collection, launched in London boosting a 180-inch HD video wall made up of 60-inch Sharp LFD panels. The display used Sharp’s PN-V601 professional LCD panel with an ultra-thin bezel of 6.5 millimeters wide. At the press event, Paul Smith used four of the screens to showcase backstage footage from their new […]
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