Author Archive

Green Signage At Sweden’s ICA store

Tuesday, November 9th, 2010

Geny Caloisi

The ICA Kvantum, an environmentally-friendly retail store in Sannegården, Sweden, is boosting new green digital signage supplied by ZetaDisplay. This new media platform embodies energy savings of up to a figure between 30 and 50%. ZetaDisplay is used for ICA’s In-store TV. The framework agreement covers the technical platform, operational support and other services to […]

Al Barq Digital Starts On The Right Foot

Monday, November 8th, 2010

Geny Caloisi

Al Barq Digital, a Middle East multi-platform DOOH company – established only in July 2010, announced that it is commissioning an industry report; it is proposing a new operational framework; and it will form a regulatory body for MENA region. Al Barq, a subsidiary of Abu Dhabi Media Company (ADMC), said it will enroll the […]

Digital View In A Box

Friday, November 5th, 2010

Geny Caloisi

Digital View has released an easy-install digital signage kit. The company, which also recently launched an LCD panel finder iPhone App (designed to help display engineers and system designers find technical details on commercial displays) is now offering Digital Signage In A Box. The solution comprises of a pre-configured media control server and a flexible […]

Signage For Two Wheels’ Dealers

Thursday, November 4th, 2010

Geny Caloisi

Shimano, international manufacturer of high-tech bicycle parts and accessories, knows the value that digital signage can provide for its clients. The company has rolled out targeted, digitally distributed multimedia content using PADS Professional (by Net Display Systems, NDS) in 200 of its dealers. To support their official dealers, Shimano provides instant, customized and attractive visual […]

Power Snooker To Create Hype Using DOOH

Tuesday, October 26th, 2010

Geny Caloisi

In a few days time, Power Snooker, a new take on the traditional cue sport, will be premiered at Indigo2 on 30th October 2010. UK Mall specialist RAMVISION, is the event’s official out of home media partner and it will promote the proceedings of the game and the event itself, by broadcasting it in every major […]

New Marketing Director At Digicom

Monday, October 25th, 2010

Geny Caloisi

Samantha Fosbury has been appointed as Marketing Director at Digicom, after Liz Ross Martyn’s departure. In this newly created role, she will be in charge of developing the company’s marketing strategy, with a focus on sales. Her background is from the print media industry. In her previous role at Northern & Shell, she worked in […]

Debenhams Interactive TV Launch

Monday, October 25th, 2010

Geny Caloisi

Debenhams is launching today its first ever interactive TV channel (October 25th), Debenhams TV. The channel will provide a fresh alternative to the traditional ‘browse and buy’ online shopping experience and TV already on the retailer’s website. It will also offer exclusive behind-the-scenes footage and interviews from photo shoots, fashion shows and launches. Whilst Debenhams […]

Dotdotdot’s Fantastic Nespresso Experience

Wednesday, October 20th, 2010

Geny Caloisi

Nespresso will open a new ‘brand experience’ store in Munich next week (October 27th). The shop, designed by architect studio ‘Parisotto e Formenton’, called upon the expertise of interactive content specialist firm Dotdotdot, to create a retail experience with a twist. Dotdotdot devised a tailored iPad application for the Nespresso store where  interactive content  is […]

Liz Ross Martyn Is ‘Flying High’

Wednesday, October 20th, 2010

Geny Caloisi

Liz Ross Martyn is ready for a new challenge. After just over a year as Marketing Manager at Digicom, she is going back to JCDecaux. She worked on the Road Side division at JCDecaux from 2000 till 2008. After this, she did some consultancy work and last September she joined Digicom. Her next stop, airports. […]

Panasonic’s LF20 Light-Weight LCD

Tuesday, October 19th, 2010

Geny Caloisi

Panasonic says that its new light-weight LCD displays have been designed specifically for digital signage. Available in 42-inch and 47-inch, the full high-definition (FHD) LF20 series have a slim design of only 101mm thickness with an 18 mm bezel – however the company doesn’t say how light is light! The new screens offer a high brightness […]