Author Archive

MicroTiles Shine At Communitech Hub

Thursday, October 14th, 2010

Geny Caloisi

Christie MicroTiles, have been installed in the lobby of the Communitech Hub, in Waterloo, Canada. The recently opened digital media innovation center, The Hub (previously reported by Gail Chaison here) fosters collaboration and creativity among established companies and start-ups. Christie is a founding partner and visionary for The Hub, providing advanced visualization tools and integration […]

Revealing Digital Life OOH

Wednesday, October 13th, 2010

Geny Caloisi

Over 300 people gathered at the British museum for the ‘Revealing Digital Life Out-Of-Home’ conference organised by IPA Outdoor and the OAA Digital Outdoor Media Group. The event attracted a large number of creative agencies, potential clients and some manufacturers, such as NEC Displays, interested in learning more about this medium that currently represents 12.8 […]

DPAA 2010 Digital Media Summit

Friday, October 8th, 2010

Geny Caloisi

The Digital Placed Based Advertising Association are holding their 2010 Digital Media Summit on Wednesday, October 27, 2010 – 8:00 am – 6:00 pm. It’s being held at the Roosevelt Hotel in New York (located on 45th Street near Madison Avenue) will be an all day event full of insights for advertisers and marketers.

Less Is More, Says Decaux

Friday, October 8th, 2010

Geny Caloisi

At a conference in London this week, JCDecaux said its objective for the near future is to clean up its ad spaces and provide advertisers with prime positions to achieve maximum impact. Steve Cox, Marketing Manager at JCDecaux told me “Our vision is to ensure that our sites optimise advertising effectiveness through appropriate placement, reducing […]

Viscom Italia 2010

Thursday, October 7th, 2010

Geny Caloisi

In only two weeks the Digital Signage industry in Italy will have the opportunity to get together at Viscom. On its 22nd edition, Viscom Italia 2010 will be held at Fiera Milano Rho Exhibition Centre, October 21-23. The event focuses on visual communication in general and since last year, Digital Signage has been part of […]

Those Advertising Things in Garages

Tuesday, October 5th, 2010

Geny Caloisi

Yesterday’s 60 Second Interview in London’s free morning newspaper Metro featured Lord Alan Sugar (4/10/10). One of the questions he was asked was, “which of the past winners have been good Apprentices?” Yasmina Siadathan was one of the people mentioned, but funnily when he had to describe the type of business she is heading, he […]

#viscomffm – Digital Signage Best Practice Award

Sunday, October 3rd, 2010

Geny Caloisi

17 impressive projects: with a high technical standard, creativity and customer-orientation, the nominees for the Digital Signage Best Practice Award 2010 demonstrate the great diversity of digital signage applications. The projects are nominated in the five categories Retail Signage, Guiding Signage, Information Signage, Content for Digital Signage and Interactive Signage which reflect the entire range […]

Budweiser 66, Angel Tube

Tuesday, September 21st, 2010

Geny Caloisi

Clear brand awareness I think for Budweiser 66 at Angel Islington London Underground station with this combination of print / vinyl wrap and one of CBS Outdoor’s Digital Panels… You don’t see combo’s like this very often which I think is a shame.

Annual IPAO / OAA Digital Seminar

Tuesday, September 21st, 2010

Geny Caloisi

The Annual IPAO/ OAA digital seminar is brought to you by IPA Outdoor and the OAA Digital Media Group and the event features speakers from Unilever, JWT and PHD Media. This breakfast seminar will explore how brands are successfully engaging consumers using the ever more digital Third Space. The event is chaired by Michael Nutley […]

Grange St Pauls Chooses Infinite Plasma

Wednesday, March 10th, 2010

Geny Caloisi

The newly built and recently opened Grange St. Pauls Hotel, in the City of London, followed an AV led design with a 48 screen Infinite Plasma video wall chosen to feature in its Atrium. The exclusive hotel sits alongside the famous cathedral and features integrated AV at every turn, designed to impress guests as soon […]