Author Archive

London Is N1 For Shopping

Friday, December 9th, 2011

Geny Caloisi

If in the coming weeks you are out doing your last minute Christmas shopping in London and wonder how there could be so many people out and about doing the same thing, here is a tip. The Globe Shopper City Index – Europe, a new Economist Intelligence Unit (EIU) research program, sponsored by Global Blue, […]

#ISE2012 Camvine Stand 10S122

Thursday, December 8th, 2011

Geny Caloisi

Camvine tell us that they will be introducing a number of Customised Cloud Based Digital Signage Modules at #ISE2012. The new CODAcall and CODAchannel modules are designed to provide a wide variety of businesses, corporate and public sector organisations, and digital-out-of-home (DOOH) advertising agencies with powerful tools to communicate with their target audiences. Steve Hales, […]

Banham Locks Eyes on Window

Thursday, December 8th, 2011

Geny Caloisi

The family-owned locksmiths firm, Banham Patent Locks Ltd, understood that in order to bring its business into the 21st century, it had to implement some radical changes on its stores. The most effective and powerful solution was to install digital screens advertising its products and services. Founded in 1926 by William F. Banham, the company […]

Digiboard Extends Retail Network At Migros

Thursday, December 8th, 2011

Geny Caloisi

Digiboard, one of the largest DOOH network owners in Turkey, has signed a strategic cooperation agreement with hypermarkets giant Migros Ticaret A.S. Migros, has more than 700 stores in 67 provinces in Turkey. The deal will see digital and static advertisement areas being implemented at Migros stores and Macrocenter across the country. The project, which […]

The Screen 2011 Digital Perspective

Thursday, December 8th, 2011

Geny Caloisi

As in 2010, digital signage networking group The Screen will focus its last event of 2011 looking back and reviewing another tumultuous year for the digital signage industry. ‘Digital Perspective 2011’ will be held at The Hospital Club in London’s Covent Garden on Tuesday 13th December and aims to assess another year of significant gains […]

Andale, Andale, Mexico Today

Thursday, December 8th, 2011

Geny Caloisi

Mexico Today, the country brand for Mexico, is showcasing the country’s natural beauty, rich cultural traditions and business opportunities in an immersive advertising campaign on London’s Heathrow Express. Booked with JCDecaux Airport through Aviator, Kinetic’s international division, the campaign deploys digital screens and eye-catching vinyl wraps to bring the vibrancy of Mexico to London. Comprising […]

#ISE2012 ONELAN Twice As Big As Last Year

Tuesday, December 6th, 2011

Geny Caloisi

ONELAN tell us that they have commissioned a new stand, twice the size of its stand at ISE in 2011 for #ISE2012 this time around. The stand, we are told will accommodate a new video wall and additional demonstration zones to show both new features for existing products and numerous new products including: A new […]

Concept Car Exterior Doubles As Digital Display

Tuesday, December 6th, 2011

Geny Caloisi

At the 42nd Tokyo Motor Show 2011, Toyota has unveiled its new concept car, the Fun-Vii. Its exterior skin doubles as a digital display and it has an augmented-reality cockpit and internet and inter-vehicular connectivity. The whole body of the concept car can be used as a display space, with the body colour and display […]

A Movember Beaver

Friday, December 2nd, 2011

Geny Caloisi

Having upper lip facial hair might be a very 80’s thing to do, but last month was Movember! The initiative, held during the month of November, invites men to grow a moustache in a charity exercise to raise money for men’s health. Across the world, men have been cultivating their moustaches and raising money and […]

Follow Your Nose

Friday, December 2nd, 2011

Geny Caloisi

This week CURB, the natural media agency, launched the UK’s first dedicated Sensory-Out-Of-Home (SOOH) division. Marrying some of the world’s leading experts, cutting edge multisensory technology and Clear Channel’s media network, advertisers can now augment Out-Of-Home using scent, sound and even taste. Multisensory communication, a growing international trend, is already been used by over 35% […]