Marketers’ use of newer media platforms to engage with customers – including online ads, social media, search engine marketing, search engine optimization, mobile and viral videos – has reached extremely high levels over the past four years. According to this latest study of newer media by the ANA (Association of National Advertisers), marketers’ perceptions of […]
As we previously reported, OTA Training hosted the first NFC Bootcamp here in NYC earlier this week. The all day training session gave attendees a thorough explanation of NFC (Near Field Communication) technology and an overview of how it can integrate with existing marketing campaigns to maximize campaign ROI. Still relatively new to consumers as […]
As previously reported, The Digital Screenmedia Association and Media Cross Media held an informative panel discussion about the convergence of Social, Mobile and Location based technologies at the offices of sponsor Duane Morris in the midst of Times Square earlier this week (‘Digital Signage to Mobile Screens : Making way for a Digital Out-of-Home cross-screen […]
To launch their new line of laptops with Beats Audio, HP recently took to the streets with an experiential advertising campaign that included DJs, break-dancers and performances by local artists in New York, Philadelphia, Chicago and Atlanta. This execution integrates well as an extension of the recent School’s Back in Session commercials by HP featuring […]
Heineken has integrated a recent TV campaign in Japan – also widely shown in the UK, Ed, with a very innovative digital out of home campaign that comes complete with built in interactivity for consumers courtesy of an engaging augmented reality activation. The large branded LED screen displayed the commercial and instructed pedestrians where to […]
As we previously reported, New York City’s Port Authority is currently under going an extreme summer make over. The activation was reported expected to go live in June however, revealing photos show the work in progress thus far. This long term upgrade will cover 6,000 square feet of the building exterior with a new technology […]
All the digital content for Promaxbda The Conference 2011 was created and designed by Trollback+Associates, who have recently created cutting edge dynamic digital content for Nickelodeon, TED Talks, The World Science Festival and all the in-arena content for the METLife Meadowlands arena. In addition, Trollback+Associates recently launched a mobile app called +loop which is available […]
A recent survey released by the Association of National Advertisers (ANA), reveals the unique challenges of digital agencies as marketers continue to strive for higher ROI and quality control. Digital agencies’ compensation methods have not varied much from traditional agencies in the past, however recently the industry has seen a slight shift toward pay for […]
Late last week FunMobility announced the launch of FunChat, a cross-platform app that combines multi-player games, chat, rewards and pranks all in one. One of the cool features of this app is that it comes with ‘Chattitude”, a customization tool that allows users to personalize chat bubbles, avatars and mood settings. “A key ingredient to […]
The Mobile Marketing Association kicked off a multi-day workshop and forum in New York City Wednesday. The conference which promises to have engaging social media platforms to allow attendees to network with each at and during the event is made possible by Eventscope. The Event attendees were sent an email with instructions on how to […]
Follow DailyDOOH