DailyDOOH

One of the most creative and innovative uses of DOOH that I have seen in a while is McDonald’s Pick & Play executed by DDB in Stockholm. Using spectacular digital signage, consumers were encouraged to play Pong to win a coupon for a free item of their choice at a local McDonalds Restaurant. No download […]

This summer, New York City’s Port Authority Bus Terminal will receive an extremely innovative makeover courtesy of A2a Media. The long term aesthetic upgrade will cover 6,000 square feet of the facade facing 42nd Street & 8th Avenue as well as 25,000 square feet of architectural lighting that will color coordinate with the visual display. […]

A report by Bernstein Research analyst, Toni Sacconaghi suggests that until a critical mass of NFC based POS terminals at retail is reached, companies like Apple will forgo supporting NFC technology. Despite the fact that earlier this year, Verifone announced that it will include NFC technology in all new Point-Of-Sale systems offered to merchants, at […]

In light of the events at Media Post’s Digital Out of Home awards, it seems obvious that the judges favored campaigns that included Gaming, Digital Projection, and Experiential campaigns with Social Media Integration. The winner of Best in Show at awards was Yahoo’s “Bus Stop Derby” a campaign that I felt was most certainly an […]

Ideas presented at an Augmentation panel at Mediaposts’ Digital Out Of Home Forum hinted that the future of mobile devices may possibly be NFC. An innovative discussion ensued between the panelists about QR codes, Augmented Reality and Experiential Marketing campaigns. We previously reported about the successful interactive DOOH activations with one of the panelists, Harry […]

Innovators in 3-D projection mapping showed off some great work at #MPDOOH today. With the ability to project onto almost everything you do of course have the whole world as your canvas!

Nice execution of an interactive kiosk at Mediapost’s DOOH Forum and awards.. This brushed metal digital out of home kiosk included sound with video.

I was excited, no make that interested to see a post over at MediaPost entitled Okay, Scratch DOOH, Make that IOOH. The ‘I’ is for Interactive.

In a panel, entitled Talking TV Upfront: Strong Markets, New Digital Video Competitors and Opinions, at Media Magazine’s 2011 Outfront Conference, a panelist of digital media buyers and planners discussed how TV advertising is increasing and works great in collaboration with digital out of home, online, mobile and social media. Discussions on the need for […]

What it is exactly about this graph pictured below that has Chief Research Officers from Fortune 500 companies up in arms at this week’s Media Magazine’s Outfront Conference. Answer: Disruption. The issue at hand is that there is a disconnect, or discrepancy between research data which reports the amount of time people spend viewing TV […]