DailyDOOH

Dos Equis‘ ad campaign superstar, The Most Interesting Man In the World made an appearance in string of video clips included in a session at the ANA’s 2011 Brand Conference presented by The New York Times. The theme of this year’s conference was Building Brands In the Age of Transparency and Relevancy. This one particular […]

As we previously reported the new digital ad campaign for CKOne includes cross platform mobile apps that attempt to personalize the experience. When a consumer downloads the CKone Mobile App and scans any of the provacative billboards, the app unlocks additional content with access to social media sites. Once users visit www.ckone.com, they are able […]

A volunteer driven organization named the Digital Content Circle that aims to raise the level of creative work and dooh strategy found it’s way on my radar recently via a press release from Arsenal Media. The DCC which was originally conceived in 2009, is made up of founding partners from digital agency Dagobert & creative […]

Six Flags Inc. recently announced that it is teaming up with Sony Pictures Entertainment to launch the highly anticipated 3D summer movie The Smurfs. As previously reported by DailyDOOH, Six Flags Media Networks’ expanded it’s Six Flags Menu Board TV with an additional 220 digital screens. The interactive dooh network is capable of delivering 100 […]

Once again, Calvin Klein’s new Get In the ckOne Box campaign, claims to be the largest digital initiative in the company’s history to date. It promises to engage consumers in 11 languages with an interactive user experience that offers you the opportunity to personalize your interactions with the brand and connect with other consumers at […]

A company called, Amobee Media Systems, is quietly revolutionizing the way mobile advertisers measure ROI on mobile, online and traditional out of home ad campaigns.  Based in Redwood City, California, this start up has already been named as the ‘The World’s Most Valuable Mobile Advertising Company‘ by the Business Insider and now has offices in […]

DOOH spending is predicted to double by the year 2016. MagnaGlobal Advertising’s 2011 Forecast suggests that spending in digital out of home will grow from $2.6 billion in 2011 to $5.2 billion in 2016. This represents an average growth rate of 15.2% over the next five years. Annual growth rates for DOOH came in third […]

CEMUSA digital billboards at transit shelters and news stands now allow brands to connect with consumers. European wireless operator Orange teamed up with Google to introduce their wireless application ‘ON’ that runs on Google Android’s OS for an innovative ad campaign that that combined out-of home advertising and wireless wifi hotspots . Ever since Manolo […]

These days many marketers struggle to embrace technology that harnesses the power of merging social media with the real world. Recently, Swirl Integrated Marketing in San Francisco used a giant QR code broadcast outdoors to promote recording artist, Lupe Fiasco’s new album called ‘Lasers’. With executions in San Francisco and New York that included a […]

Does anyone of us know the future of placed based digital out of home media buying? Recent consolidations and mergers in the place-based advertising industry might suggest that Bigger is Better. But, is it really? Some people might argue that ‘smaller DOOH networks and non-DOOH networks of various sizes have a better chance of delivering […]