DailyDOOH

Seen here in Lincoln Center, NYC is Intel’s ‘enhanced interactive multimedia video unit’ and it certainly seemed to grab people’s attention. I noticed that it seemed particularly effective after dusk, pedestrians seemed to have no hesitation to stop, stare and interact. I wonder if there is any research that shows that activating this type of […]

Right now is the time to book strategic brand placements at the biggest sports venues across the country. Sports arenas host some of the largest digital billboards that allow fans to experience the action up close. Many even have digital flat screen panels strategically located throughout the sporting complex. Target the ultimate sports fans by […]

What makes Disney’s newest spectacular digital billboard in Times Square so magical? It’s not just the huge LED displays towering above the masses because there are so many of them now; but rather, we think, it’s the street level digital signage which is unique!

The X-Box Kinect launch in Times Square was a very memorable event for many consumers. Kinect is Microsoft’s answer to the wildly popular Nintendo Wii, with their own version of a hands free gaming system. Microsoft completely dominated the bow tie in Times Square for the celebration which included performances by Ne-Yo, Lady Sovereign, hundreds […]

As Gail Chiasson wrote last week, a striking new digital billboard has landed in Times Square as a part of the new Aeropostale Flagship store located in the MTV Studios space at 1515 Broadway.  With almost 19,000 square feet of retail shopping space, this store includes a ‘T-Shirt Shop,’ a ‘Dorm Room’ a ‘Library for […]