Author Archive

Solar-Powered Bench Maker @MySoofa Raises $2.5M

Tuesday, May 23rd, 2017

Maddie Cotterill

Changing Environments, the company behind the solar-powered bench Soofa, has closed on a $2.5 million seed round that it plans to use to add staff and further develop a secondary product. According to CEO Sandra Richter, the funding came largely from firms in the Boston area, where the company is headquartered — the main backers […]

Clear Channel Airports Renews Contract with Aeropuertos Dominicanos Siglo XXI, S.A.

Monday, May 22nd, 2017

Maddie Cotterill

Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), and a subsidiary of iHeartMedia Inc., this week announced it has signed a new five-year partnership with Aeropuertos Dominicanos Siglo XXI, S.A., (Aerodom) to provide cutting edge advertising solutions to four of its airports in the Dominican Republic. Aerodom, owned […]

JCDecaux Launches The Edinburgh Arch

Monday, May 22nd, 2017

Maddie Cotterill

JCDecaux has launched a new premium, state-of-the-art digital superstructure, The Edinburgh Arch, with Sainsbury’s, Jaguar, Vodafone and The Walt Disney Company as launch partners. Situated at the Gogar Roundabout, this large-format roadside location is a unique gateway to the city; positioned in proximity to the RBS Headquarters and the prestigious Edinburgh Business Park, home to […]

New Senior Hires and Management Promotions at @TalonOOH

Friday, May 19th, 2017

Maddie Cotterill

Talon, the UK’s only independently-owned Out of Home media specialist and 2017 winner of the Sunday Times Best Small Company to Work For, has promoted a number of its senior management team as well as making two senior hires. Founders and former Managing Partners Frank Bryant and James Copley become Managing Directors, reporting into CEO […]

Reflect joins @DPAAorg

Thursday, May 18th, 2017

Maddie Cotterill

The Digital Place Based Advertising Association (DPAA) announced this week that Reflect has joined the organization. The Dallas-based company describes itself as a full-service provider of place-based digital solutions that help companies maximize sales and strengthen brand loyalty, while enhancing the customer experience. Reflect was founded in 2001 in Dallas.

VASC Championship in Deal w/ @QMS_Media

Thursday, May 18th, 2017

Maddie Cotterill

QMS Media has announced a strategic agreement with Virgin Australia Supercars Championship (VASC) to provide media opportunities across virtual signage, physical signage, billboards and over-track signage, with races broadcast live on pay TV and free to air across Network Ten. Barclay Nettlefold, QMS CEO said “We are excited to have secured the Supercars partnership, the […]

BroadSign Core v12 Webinar

Wednesday, May 17th, 2017

Maddie Cotterill

BroadSign Core v12 is the latest version of their CMS and it is billed as “ensuring you are ready to reach new programmatic revenues and scale your network to take advantage of the exciting growth in the DOOH industry”. To show you how to get programmatic-ready, they are hosting a webinar on May 30, 2017 […]

Domedia Partners w/ @RubiconProject

Tuesday, May 16th, 2017

Maddie Cotterill

DOmedia announced this week a partnership with Rubicon Project, the global exchange for advertising, to empower OOH media vendors to sell programmatically via the world’s top media buying platforms. In 2016, DOmedia powered about 10% of the OOH media spend in the U.S. Under the partnership, DOmedia will integrate its OOH-focused technology with Rubicon Project’s […]

Geopath Announces Strategic Partnership w/ Ayuda[x]

Tuesday, May 16th, 2017

Maddie Cotterill

Geopath, the not-for-profit formerly known as the Traffic Audit Bureau for Media Measurement, whose mission is to provide audience location measurement to the out-of-home (OOH) industry, will announce this week (at the OAAA/Geopath National Convention and Expo) that it will partner with Ayuda[x] to help power its new OOH audience measurement solution. Ayuda[x] will provide […]

Oxford Retail Consultants & @BitPosterUK To Bring New Data Assets To #OOH

Monday, May 15th, 2017

Maddie Cotterill

Bitposter, the automated platform for trading for out of home media will shortly announce a partnership with data insight business Oxford Retail Consultants (ORC) to bring proprietary ‘point of interest’ data assets to the Bitposter platform. Craig Mytton, Chief Revenue Officer at Bitposter, told us “Partnering with ORC enables buyers on our platform access to […]