UK advertising expenditure grew 3.7% to reach GBP 21.4bn in 2016, the seventh consecutive year of market growth, according to the Advertising Association/WARC Expenditure Report – the UK’s definitive advertising statistics. Growth in UK adspend held steady in Q3 after the June referendum, before reaching £5.8bn in Q4 2016, a rise of 3.9% year-on-year and the […]
Admedia, have now officially launched Admedia Nexus, described as the first large format landscape digital network to connect the UK’s top 20 conurbations, the 16 full motion screens across top motorway service areas went live earlier this month. April’s launch of Admedia Nexus involved various campaigns from top advertisers including O2, Confused.com, Highways Agency and Paulton’s Park, who were […]
Hello London, the media partnership formed by Transport for London (TfL) and Exterion Media, has unveiled Cancer Research UK’s innovative advertising campaign on the Tube network to raise awareness and support for this year’s Race for Life events around the UK. Over the next two weeks, as part of Race for Life’s ‘This Is Beating […]
Big Mobile and xAd Inc.have announced a partnership to bring xAd’s cutting-edge, location technology to Australia and New Zealand. The partnership, powered by xAd’s patented technology, offers solutions that enable brands to connect with people based on their mobile locations, which is timely considering the increase of location-based services on smartphones. Through this partnership, marketers […]
Travellers are engaging with Samsonite’s new Virtual Reality (VR) game set in Paris while relaxing in the Sydney Qantas Club Lounge, as part of an activation to promote its new range of suitcases with Curv Technology. Samsonite’s VR game immerses travellers into three Paris locations with Oculus Rift VR headsets and was designed by oOh!media’s […]
Nomadix Media has launched a new iWalker, described as a revolutionary roaming experiential digital signage platform, which tailors digital adverts with direct appeal to groups of people. It makes no secret that it measures audiences using facial feature detection technology and then delivers content into their hands when they are most responsive. Mark Evans, CEO […]
Pikasso has continued the digitization of Beirut City with the completion of 15 new 4×3 screens in key districts of the capital, launching their ‘Beirut Digital Constellation bis network’. Antonio Vincenti, Chairman & CEO at Pikasso, told us “This new network reinforces and strengthens Pikasso coverage of Beirut upscale districts and allows advertisers to target […]
Posterscope has announced a new worldwide strategic partnership with smart city technology experts The Digit Group (TDG). The partnership will allow both companies to explore and develop commercial opportunities for cutting-edge smart city technologies developed by New York-based TDG and its partner companies. Normandy Madden, Global Director, Media & Brand Innovation, who will manage the alliance […]
Halifax has collaborated with Greenhouse Group and Kinetic to create a mobile-interactive Thunderbirds-themed game as part of a wider campaign to reach those people who aren’t ordinarily engaged with saving. Running from April 14, 2017, the two-week experience will tour digital out-of-home screens across six shopping centres with players interacting with the game through their […]
New platforms to help connect New Yorkers and visitors to local social services are now available on LinkNYC kiosks. The tens of thousands of people who use them each week can now access the newly relaunched ACCESS NYC site, the City’s one-stop shop for New Yorkers to find and apply for City, State, and Federal […]
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